The Largest Community of Influencers in India
The festive season presents a golden opportunity for brands to connect with their audience and amplify their reach. During this time, consumer engagement is at its peak, making it the…
In today’s fast-paced digital world, brands need innovative ways to capture the attention of younger consumers, especially Gen Z. Myntra, one of India’s leading e-commerce platforms, took a bold step…
In the world of influencer marketing, authenticity is not only more than a trend but also central to achieving success. As consumers become more aware of inauthentic content, they increasingly…
The #Untyped Campaign by The Beauty Co. has made a remarkable impact by challenging traditional beauty standards and reshaping the way consumers think about self-image. This campaign emphasizes individuality, authenticity,…
A New Year campaign offers a prime opportunity to capture fresh audiences and keep your brand buzzing. To make an impact, brands need a strategy that leverages influencer marketing effectively.…
In the world of business, brand image is everything. It can be the defining factor that differentiates one company from its competitors. The evolution of a brand’s image, especially through…
In recent years, Women’s Day campaigns have become a powerful way for brands to celebrate and support women while conveying their values and brand messages. Influencers play a crucial role…
At the 2024 Cannes Lions Festival, social media and influencer marketing emerged as dominant forces in shaping brand narratives and driving audience engagement. The festival recognized campaigns that took bold…
Pepsico India’s strategy serves as a compelling illustration of how brands can effectively harness roles together to achieve maximum impact. By integrating these two approaches, Pepsico has formulated a distinctive…
SUGAR Cosmetics, a well-known Indian beauty brand, celebrated Women’s Day 2024 with a creative campaign that used influencer marketing to boost its brand impact. By collaborating with a diverse group…