How Packaging Redesign Increased a Brand’s Shelf Pickup Rate
1. The Turning Point: When Haldiram’s Realised Packaging Needed to Grow With the Brand In 2021, Haldiram’s found itself at a strange crossroads. The brand was loved across India, yet…
Brand Learnings
Master Influencers: ↑ Reach & ↑ ROI Today
1. Introduction For Indian brands aiming for measurable growth, using top influencers boost ROI is a strategic necessity. In a landscape crowded with social content, follower counts alone no longer…
Measuring ROI for Table Branding Campaigns: What Works
Introduction Measuring ROI for Table Branding Campaigns has become essential for restaurants, cafes, and brands investing in offline consumer engagement inside dining spaces. Earlier, traditional in-cafe branding was usually judged…
Bus Branding in Kolkata: Reach Thousands of Commuters Daily
1. Introduction: The Power of Bus Branding in Kolkata Bus branding in Kolkata has slowly turned into one of the most reliable ways to catch a city’s attention without relying…
Funnel Optimization In B2B vs B2C Guide
Introduction Marketing leaders often try to use one playbook for every audience, but real growth starts when businesses understand how different customer journeys really are. That is why this Funnel…
Brands That Gained Millions with Optimal TikTok Posting
In the rapidly evolving world of digital marketing, one thing is clear: mastering TikTok brand growth strategies can make or break your brand’s social success. If you’re a brand marketer…
How Kayali Took Over the Fragrance Market and What’s Next
From a Dream to a Global Sensation — The Rise of Kayali The Beginning of a Fragrance Dream When we talk about modern perfume revolutions, How Kayali Took Over the…
How Tanishq Uses Creator Content to Build Brand Loyalty.
In India’s fast-evolving jewellery market, the Tanishq creator marketing strategy is making waves. The brand is shifting from conventional celebrity endorsements toward authentic, creator-driven storytelling. By incorporating UGC for jewellery…
Jackie Aina and Denis Asamoah on Passion and Partnerships in Fragrance
The Scent of Vision: Where Passion Meets Partnership It begins in a softly lit studio, where glass bottles glimmer like captured starlight. Notes of vanilla, caramel, and cocoa butter swirl…
17 Brilliant Clothing Advertisement Ideas for Your Brand
Introduction: Fashion has never been just about fabric—it’s emotion stitched into design, and storytelling woven through every thread. In a world where social media ads and digital storytelling dominate attention,…