What Brands Can Learn from Babil Khan’s Subtle Public Persona
The Quiet Storm — Why Babil Khan’s Aura Matters to Marketers There’s a soft energy in Babil Khan’s presence—an almost fragile mix of introspection and grace that sets him apart…
Brand Learnings
Case Study: Adarsh Gourav’s UGC-Driven Brand Collaboration
The New Face of Authentic Celebrity Marketing In India’s fast-evolving creator economy, authenticity has become the new advertising currency. And no one represents that shift better than Adarsh Gourav. This…
How Brands Can Leverage Adarsh Gourav’s Global Appeal
Introduction: The Rise of a Global Indian Face In a digital landscape drowning in filters and performance, Adarsh Gourav stands out for all the right reasons. He isn’t just another…
The Business of Streaming: How Netflix Shapes Indian Pop Culture
How Netflix Shapes Indian Pop Culture It’s nearly impossible to imagine an Indian weekend without Netflix flickering on someone’s screen.A Delhi teen watching Class, a retired couple reliving Lagaan, or…
30 Important SEO Statistics for 2025
Introduction In the ever-evolving digital landscape of India, search engine optimization isn’t just a strategy, it’s a lifeline. Every day, Google tweaks its algorithms, and users’ habits shift in ways…
Quantitative vs Qualitative Business Research Methods
Introduction If you are a founder navigating India’s complex and fast-changing business landscape, understanding the quantitative vs qualitative debate is not optional, it’s critical. Skipping thorough research is like sailing…
Top Business Research Methods Every Founder Should Know
Introduction Navigating the Indian business ecosystem is no small feat. For founders, understanding business research methods is no longer optional, it’s essential. Guesswork or assumptions won’t cut it; every decision,…
7Ps of Service Marketing: The Complete 2025 Guide
Introduction In India’s service industry, the marketing landscape has transformed dramatically. Gone are the days when a slick advertisement or celebrity endorsement was enough. Today, the 7Ps of Service Marketing…
People Also Search For: A Complete Guide to Boost Your SEO Strategy
Introduction In the constantly shifting world of SEO, focusing only on primary keywords is like trying to navigate a bustling city with a paper map, you might reach your destination,…
Creator Marketing in Aviation: How Airlines Are Soaring with Influencer Strategies
Introduction In today’s aviation industry, creator marketing in aviation has shifted from a nice-to-have tactic to a strategic necessity. Airlines no longer rely solely on discount codes or traditional ad…