The Largest Community of Influencers in India
Introduction: The Rise of Programmatic in India In 2025, programmatic advertising is no longer an emerging trend—it’s the backbone of digital ad strategy. Every modern brand, from startups to legacy…
Introduction: Is Podcast Advertising Still Effective in 2025? Podcast advertising is far from fading. In fact, it’s thriving. With over 150 million monthly podcast listeners in India (Kantar, 2025), the…
Introduction: Why Voice Search + Mobile Advertising Is the Future of 2025 Voice search and mobile advertising aren’t just buzzwords anymore. They are shaping how Indian users interact with brands…
1. Introduction: The CRM Battle of 2025 Customer Relationship Management (CRM) systems have evolved from basic databases into intelligent business tools. In the fast-paced world of digital sales and marketing,…
Introduction Clearly, influencer marketing has become a powerful tool for mobile app development businesses looking to boost visibility, drive downloads, and engage with their target audience. Indeed, macro and big…
User-Generated Content (UGC) is revolutionizing digital marketing, and its impact is growing rapidly in India. The Future of UGC holds immense potential for brands looking to engage with their audience…
Introduction Certainly, a Winning Influencer Strategy for Indian SMEs is crucial for businesses aiming to expand their brand presence and drive customer engagement. In fact, small and medium-sized enterprises (SMEs)…
1. Introduction Certainly, Influencer Marketing is revolutionizing the way brands reach consumers, especially in India’s Tier 2 and Tier 3 cities. Moreover, these emerging markets hold massive potential, as digital…
Influencer marketing measurement in India has become increasingly crucial in 2025. As brands heavily rely on influencers to connect with audiences, tracking the effectiveness of these collaborations can be tricky.…
As the digital landscape continues to evolve, businesses in India must make well-informed choices regarding which strategy Affiliate marketing or influencer campaigns best aligns with their objectives. Both strategies present…