Common Amazon Ads Mistakes That Waste Budget
₹5 lakh a month on Amazon ads. Impressions look healthy. Clicks keep coming. Yet profits stay flat. This reality plays out daily across Indian seller accounts. The issue is rarely…
Ecommerce
Amazon Sponsored Products Ads: A Beginner’s Guide
Introduction: Why Amazon Sponsored Products Matter Amazon Sponsored Products Ads are a key tool for brands looking to increase visibility and sales on the platform. These ads appear in search…
Amazon Ad Types Explained: Sponsored, Brand, Display
Amazon advertising ad types are essential for brands to maximize visibility, drive conversions, and grow sales on one of the world’s largest e-commerce platforms. Whether you are a small seller…
Using Video Ads on Amazon to Improve Click-Through Rate
1. Why Amazon Video Ads CTR Matters for Indian Brands Amazon is no longer just a marketplace. It is a discovery engine. Indian shoppers scroll fast and compare aggressively. Therefore,…
Amazon Ads vs External Traffic: What Converts Better
When selling on Amazon, brands often face a common dilemma: should they focus on Amazon ad conversion rates or invest in external traffic? Amazon ads target active buyers browsing the…
Amazon DSP Explained: Is It Worth It for Your Brand
Amazon DSP is Amazon’s demand-side advertising platform that allows brands to buy programmatic ads using Amazon’s first-party shopper data. Unlike Sponsored Ads, it does not rely only on keywords. Instead,…
Why More Traffic Doesn’t Mean More Revenue
High traffic low conversion is a common challenge for Indian brands. Many assume that more website visitors automatically lead to higher revenue. But the reality is different. Without considering user…
How to Use SMS Marketing for Ecommerce Growth
SMS campaigns for online sales have become a game-changer for ecommerce brands in India. With most users accessing online stores via mobile, text message marketing ensures fast, direct communication. Ecommerce…
Simple Ways to Improve Your Checkout Experience
Introduction: The moment a shopper reaches your checkout page, the story is already half-won. Yet, this is also where most online stores lose their customers. In India alone, studies show…
How fashion creators influence online shopping in the Philippines
Fashion creators play a major role in shaping how Filipinos shop online. Philippines fashion creator trends have evolved into a powerful force, bridging inspiration and purchase decisions. Social media fashion…