The Largest Community of Influencers in India
Goibibo, one of India’s leading online travel companies, celebrated a monumental milestone in its journey—its 15th anniversary. With humor, influencers, and enticing flash sales, the brand’s celebration stood out as…
In the world of business, brand image is everything. It can be the defining factor that differentiates one company from its competitors. The evolution of a brand’s image, especially through…
In recent years, influencer marketing has evolved from being a trending tactic to a critical strategy. Cannes Lions, known for recognizing groundbreaking work in advertising, has celebrated several impactful social…
In India, the digital music and entertainment space is fiercely competitive. Gaana’s HotShots, a short-video platform under the popular music streaming app Gaana, has innovatively embraced user-generated content (UGC) and…
In the challenging times of lockdown, Tata Capital took a unique approach to connecting with people, leveraging the power of influencers to build brand trust. As many struggled with uncertainty,…
Gas-O-Fast is a well-known brand that helps people feel better when they have an upset stomach. To make more people aware of their product, Gas-O-Fast decided to use influencer marketing.…
When ‘The Family Man Season 2’ came out, it became super popular in India. But what made it such a big hit? Well, besides the amazing story and acting, the…
Imagine this: You’re used to working from home, enjoying your cozy space, and then suddenly, you’re asked to go back to the office five days a week. That’s what happened…
Did you know that more than one-third of Indians choose products recommended by social media influencers? Yes, a recent survey shows that 34% of people in India prefer to buy…
Today, shopping is not just about going to a store. Many people buy things online, and this is called e-commerce. But how do people decide what to buy? That’s where…