The Largest Community of Influencers in India
1. Introduction: The Rise of Creator-Led Brand Content In today’s digital landscape, brands cannot rely solely on traditional advertising. Consumers, especially in India, now seek authenticity and relatable stories. This…
In today’s fast-paced digital world, growing brands face a major challenge: running influencer campaigns that actually deliver results. Traditional methods often involve scattered spreadsheets, manual outreach, and uncertain ROI. This…
1. Introduction The campaign began with a simple but ambitious goal: dominate short-form video visibility through creators instead of traditional ads. This Hobo.Video creator campaign case study highlights how a…
Introduction Every lending business reaches a moment where growth slows, not because demand disappears, but because decisions start going wrong. Files move slower. Risk feels harder to judge. Teams argue…
Starbucks didn’t win because it sold better coffee. It won because people liked being seen with it. The Starbucks Word of Mouth marketing strategy was never built on loud advertising…
Introduction Every SaaS founder remembers that phase. Features ship fast. Demos look impressive. Users sign up. Then revenue refuses to move. Months pass. Burn quietly increases. Teams stay busy, yet…
Introduction Most SaaS businesses don’t fail because the product is bad. They fail because the price tells the wrong story. Revenue doesn’t usually collapse overnight. It erodes. One deal lost…
Every founder worries about churn. Yet most founders look in the wrong place. The real damage rarely begins when users cancel. It starts much earlier. Quietly. The hidden churn killer…
In February 2024, we sat on a late-night call with the founders of an Indian wellness brand. They had spent ₹18+ lakhs on Google Ads in under three months. Clicks…
People decide whether to trust a profile before they read a single word. That decision happens quietly, fast, and emotionally. This PFP change case study breaks down how a single…