Growth Case Studies

Generative AI: The Next Big Thing in Influencer Marketing in India in 2024

Generative AI in Influencer Marketing is fundamentally altering the manner in which brands and creators engage with their audiences. By harnessing the power of artificial intelligence, companies can develop AI-driven…

Affiliate Marketing vs. Influencer Marketing: A Comprehensive Comparison in 2024 in India

As the digital landscape continues to evolve, businesses in India must make well-informed choices regarding which strategy Affiliate marketing or influencer campaigns best aligns with their objectives. Both strategies present…