The Largest Community of Influencers in India
When a high-growth tech company in Bangalore struggled to fill its engineering pipeline, the leadership realized their current startup tripled applications using foundlanes as a strategic pivot. They were previously…
Celebrity influence has always shaped Indian advertising, and many Celebrity marketing campaign case studies in India clearly show why brands continue to invest in star power. From Bollywood icons to…
“₹18 lakh spent. Sales barely moved.” That was the opening line of the founder’s email, and it set the tone for this influencer marketing case study. Three influencer campaigns had…
Delhi is not an easy market to win. Competition is sharp. Clicks are expensive. And customers compare everything before buying. This Google Ads Case Study Delhi walks through how a…
Ethnic fashion in India is deeply emotional, and the Imara ethnic wear brand growth strategy understood that from the beginning. Ethnic outfits are worn during Diwali evenings, office ethnic days,…
In 2013, when HRX entered the Indian market, few believed it could survive. Celebrity-led brands had come and gone before, often disappearing once the launch buzz faded. Global giants like…
The Kay Beauty marketing strategy case study breaks down the real reasons behind the brand’s rapid rise in India’s competitive beauty market. Its success was not driven by celebrity influence…
When Kay Beauty launched in 2019, the criticism was immediate. Many dismissed it as just another celebrity vanity project. Some predicted it would fade within a year. Others believed it…
In 2015, 15,000 Kylie Lip Kits disappeared from the internet in less than 10 minutes. There were no television commercials, no billboards, and no retail counters backing the launch. Instead,…
When Hyphen launched, it stepped into one of the most crowded and unforgiving categories in India: skincare. By that time, celebrity beauty brands were no longer a novelty. D2C startups…