Identifying Your Target Audience: A Guide to Reaching Your Ideal Buyers
In the world of business and marketing, knowing your target audience and ideal buyers is the key to success. Whether you’re running a startup, a small business, or a large…
Growth Case Studies
Growth Case Studies
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Influencer Marketing Guide
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For Travel Business to Boost YouTube Subscribers, Effective Strategies for Increased Reach, and Enhanced Engagement in India
In the contemporary digital landscape, YouTube has emerged as a pivotal platform for travel enterprises seeking to expand their reach (and engage) a diverse audience. For these businesses, it is…
Growth Case Studies
Growth Hacks & Tools
Influencer Marketing Guide
Influencer Marketing Strategies
Top Content Ideas
For Construction Business to Boost Instagram Followers, Effective Strategies for Increased Reach, and Enhanced Engagement
For any construction business utilizing Instagram, cultivating a robust follower base is crucial. Given Instagram’s visually-oriented nature, construction firms on this platform possess a formidable avenue to display their projects…
Case Study: Goibibo’s 15th Anniversary Bash with Humor, Influencers, and Flash Sales
Goibibo, one of India’s leading online travel companies, celebrated a monumental milestone in its journey—its 15th anniversary. With humor, influencers, and enticing flash sales, the brand’s celebration stood out as…
Revamping Brand Image: Sodexo’s Success Story with Influencer Marketing
In the world of business, brand image is everything. It can be the defining factor that differentiates one company from its competitors. The evolution of a brand’s image, especially through…
Influencer Marketing Case Studies: Learning from Cannes Social & Influencer Winners
In recent years, influencer marketing has evolved from being a trending tactic to a critical strategy. Cannes Lions, known for recognizing groundbreaking work in advertising, has celebrated several impactful social…
UGC and Influencer Marketing: How Gaana’s HotShots Embraced User-Generated Content for Growth
In India, the digital music and entertainment space is fiercely competitive. Gaana’s HotShots, a short-video platform under the popular music streaming app Gaana, has innovatively embraced user-generated content (UGC) and…
Tata Capital’s Lockdown Campaign: Leveraging Influencers to Build Brand Trust
In the challenging times of lockdown, Tata Capital took a unique approach to connecting with people, leveraging the power of influencers to build brand trust. As many struggled with uncertainty,…
Gas-O-Fast’s Regional Influencer Campaign: A Case Study in Product Awareness
Gas-O-Fast is a well-known brand that helps people feel better when they have an upset stomach. To make more people aware of their product, Gas-O-Fast decided to use influencer marketing.…
Case Study: How ‘The Family Man Season 2’ Marketing Campaign Successfully Used Brand Heads as Influencers
When ‘The Family Man Season 2’ came out, it became super popular in India. But what made it such a big hit? Well, besides the amazing story and acting, the…