How Pringles Hit Big Sixes in IPL 2020? #WaveitwithPringles
If you like binging on munchies you must be no stranger to a stack of Pringles. In today’s story, Hobo. The video is here with a brand case study as…
Influencer Marketing Guide
Levi’s x Deepika Padukone: Influencer Marketing Strategy
Fashion trends come and go. From embellished sarees and kurtas in the times of kings and queens to its loose, comfortable cotton and linen counterparts, India has seen a major…
5 Reasons Influencers Seek Long Term Partnerships With Brands
“Influencers are dreamers. They are dreamers with a vision.” Johnny Hunt. Introduction The penetration created by social media influencers is immense. There might be a slight chance that you may…
Marketing Strategy Case Study of Axis Bank: #AxisThoughtFactory
Axis Bank has touched the lives of people belonging to every economic status. Being titled as the third largest private sector bank in India according to Indian companies. It has…
5 Popular Influencer Marketing Myths You Need To Overcome
Marketing strategies have evolved in the past decades with a larger scope in business marketing to include influencer marketing. According to statistics, the advantage of influencer marketing represents 63% of…
Case Study Of Sleepwell’s Influencer Marketing Campaign Strategy In India for 2021
Sleepwell has been awarded “India’s Most Trusted Brand” by India Today, in 2020. Sleepwell’s marketing campaign is the best example of a successful influencer marketing strategy. The campaign aims to…
Simple Ways To Build Relationships With Social Media Influencers
Has there ever been a time when you purchased something because a close friend or someone who is a mentor figure to you used that product? All of us would…