Did Influencer Hype Build Kylie’s Brand?
In 2015, Kylie Jenner launched 15,000 Lip Kits, and they sold out in under a minute. There were no television commercials, no billboards, and no presence in physical retail stores.…
Influencer Marketing Strategies
Rare Beauty’s Influencer Strategy That Actually Worked
Rare Beauty launched with emotion, not noise. When Selena Gomez introduced the brand in 2020, many industry observers expected the usual celebrity playbook, a dramatic reveal, heavy PR coverage, an…
Are AI Influencers Replacing Human Creators?
Last month, a Mumbai-based skincare founder shared something that stayed with me. One of her long-term creators lost a campaign, not to a competitor or a celebrity, but to a…
B2C Startups: Winning Gen Z With Influencers in 2026
In early 2025, a Gurgaon-based D2C brand spent ₹28 lakhs on ads and collaborations with famous Instagram influencers. Engagement looked impressive. Reach crossed 5 million. However, repeat purchase stayed below…
Real Campaign Use Cases Inspired by Neuriun Workflows
Last year, a fast-growing D2C brand in Mumbai spent nearly ₹18 lakhs on influencer marketing and paid ads in just 60 days. The team celebrated strong reach numbers, and engagement…
Myntra Online Shopping: What Shoppers Really Think in 2026
Introduction Myntra customer reviews 2026 reveal important trends in online shopping across India. Shoppers focus heavily on product quality, delivery speed, and overall experience. Analyzing Myntra shopper feedback 2026 gives…
Neuriun: Best Micro Influencer Marketing Platform for Brands
Influencer marketing in India no longer fails because of reach. It fails because of poor structure. Brands burn budgets on creators who look impressive but deliver nothing meaningful. That exact…
Patagonia Influencers Boost Loyalty and Environmental Leadership
Sustainable Brand Influence Strategy has become the cornerstone of modern marketing, particularly for brands like Patagonia. In today’s eco-conscious landscape, brands that demonstrate genuine commitment to sustainability enjoy higher loyalty,…
How MVMT Watches Reached $90M With Micro-Influencers
1. Introduction: Why MVMT’s Growth Story Still Matters MVMT Watches did not become a $90M brand by accident. It happened because the company understood people better than platforms. While competitors…
Meme Pages vs Influencers: What’s Better for Brands in India?
Indian social media never pauses. Every scroll delivers humour, opinions, and familiar faces. One moment it’s a meme that feels too real. The next, a creator explaining a product like…