How Kilo Health Scaled with Influencer Marketing
Introduction: The Rise of Kilo Health’s Influence The healthtech wave isn’t a quiet ripple anymore—it’s a tidal shift. Among the names riding it high, Kilo Health stands out, and not…
Influencer Marketing Strategies
Influencer Funnels: TOFU, MOFU & BOFU Strategies Explained
Introduction In the whirlwind of India’s social media boom, brands are scrambling to turn followers into loyal customers. Influencer Funnels: TOFU, MOFU & BOFU Strategies Explained breaks down exactly how…
Influencer Marketing for Niche Platforms: Case Studies & ROI
Introduction Influencer marketing in India has gone far beyond celebrity shoutouts on Instagram or big-budget YouTube plugs. What truly works today is trust—and that’s where micro-influencers, nano-influencers, and creators within…
Tips to Measure Multi-Platform Influencer Campaign Success
Introduction Gone are the days when brands could rely on a single social media platform for influencer campaigns. Today, understanding how to measure multi-platform influencer campaign success is the difference…
How to Avoid Low-Quality Influencers When Searching
In today’s digital world, brands rely on influencers to drive sales, increase awareness, and build authentic connections with audiences. However, the rise of influencer marketing in India has also created…
How to Negotiate with Influencers: Pricing, Contracts & Do’s/Don’ts
Introduction Negotiating with influencers isn’t just a transactional task it’s a skill that can make or break your campaigns. Whether you’re a budding startup navigating influencer marketing India or an…
Why Influencer Marketing Works Better Than Ads for Lead Gen
Introduction In India’s noisy digital space, influencer marketing works better than ads for lead gen in 2025—and it’s not just a trend. Consumers have grown immune to traditional ad bombardments.…
UK Beauty Influencer Rates: 2025 Pricing Guide & Breakdown
The world of beauty influencers in the UK has seen an extraordinary rise in the past decade. From Instagram tutorials to TikTok reviews, beauty creators have become the go-to voices…
The Ultimate Influencer Brand Pitch Template for 2025
1. Introduction Influencer marketing in India is no longer a side hustle—it has become the backbone of how brands communicate in 2025. From scrappy D2C startups testing waters with micro…
Micro vs Macro UK Beauty Influencers: Which Delivers Better ROI?
The UK beauty industry is experiencing rapid growth, with influencer marketing spend surpassing £1.7 billion in 2024 (Statista). Brands are debating whether Micro vs Macro UK Beauty Influencers generate better…