The Largest Community of Influencers in India
Introduction In the fast-paced digital era, traditional advertising TV, print, banners can no longer guarantee a brand’s growth (Statista). The companies that truly capture attention today are those that spark…
Introduction In 2019, when most beauty brands were still testing the waters of short-form video, e.l.f Cosmetics took a bold leap into uncharted digital territory — TikTok. The result? A…
The Viral Spark That Redefined Beauty Marketing In 2019, the internet pulsed with an irresistible beat. TikTok users everywhere were lip-syncing, dancing, and flooding the app with one catchy line:…
Introduction: The British Luxury Fashion Brand That Rewrote Its Legacy When we talk about British luxury fashion, there’s one brand that refuses to fade into the background — Burberry. It’s…
The Moment That Sparks Influence The soft rustle of tissue paper. A pastel ribbon untied.The camera rolls as an influencer’s fingers lift the lid of a beautifully crafted PR box.…
Introduction: When a Box Becomes a Brand Story A well-designed PR package isn’t just a box — it’s an experience waiting to unfold. For content creators, the unboxing moment is…
Introduction: In 2025, influencer marketing isn’t just about gifting — it’s about storytelling. The humble PR box has evolved from being a promotional freebie to becoming a brand moment. For…
The Rise of a Modern Muse Bollywood loves reinvention stories—but few are as quietly magnetic as Fatima Sana Shaikh’s. Ever since she stormed onto the screen as Geeta Phogat in…
1. Introduction : When Authenticity Meets Attention In India’s crowded influencer economy, where hundreds of faces jostle for a second of attention, Aisha Ahmed’s partnership with leading lifestyle brands like…
The Rise of the Punjabi Powerhouses in Indian Branding Over the past few years, a fascinating transformation has reshaped the Indian marketing landscape. The once Delhi–Mumbai–centric brand world has found…