Top 5 Consumer Trends Shaping Retail and Shopping in 2024
Consumer Trends, Retail, and Shopping are evolving rapidly as we step into 2024. Businesses, both big and small, must keep up with these changes to stay relevant. Consumer preferences are…
Market News
AI Will Transform, Not Replace, Marketing: Insights from Marketers on Their Evolving Roles
AI (artificial intelligence), marketing, and marketers are at the forefront of a revolutionary change in the business world. This transformation is not about replacing professionals but about empowering them. Marketers…
Zepto Unveils ‘Jarvis’, an Ad Service for Brands and Sellers on Its Platform
Zepto has introduced ‘Jarvis’, an Ad Service for Brands and Sellers, which is a game-changer for businesses aiming to maximize their presence on its platform. This innovative advertising tool provides…
The Growing Importance of Performance-Based Influencer Marketing
In today’s digital world, Performance-Based Influencer Marketing has become a game-changer for businesses. This approach ensures brands only pay influencers based on the results they deliver. Whether it’s generating leads,…
How to Launch Successful Influencer Marketing Campaigns
Influencer marketing campaigns have become a key tool for businesses looking to grow their presence, build trust, and reach new audiences. For brands in India, influencer marketing is no longer…
6 Keys to Scaling Your Affiliate Marketing Program With Creators
Affiliate marketing is a powerful way for brands to grow, and creators are at the heart of this success. When you pair your affiliate marketing program with creators, you tap…
Creator Marketing Best Practices: 5 Keys to Building Authentic Connections with Creators
In the ever-evolving landscape of marketing, creator marketing has emerged as one of the most effective ways for brands to build genuine, lasting relationships with their audience. Today, people are…
Wine Marketing Strategy: Ecommerce vs. Experiential Marketing
When it comes to Wine Marketing Strategy: Ecommerce vs. Experiential Marketing, the conversation is more relevant than ever. The wine market is evolving rapidly, with digital advancements and changing consumer…
Mastering Streaming Marketing: How to Boost Engagement
Streaming Marketing and Boost Engagement is a powerful way to reach your audience, create meaningful connections, and drive results. In today’s digital world, streaming platforms have become essential for brands,…
Experiential Marketing Made Better: How to Effectively Use Influencers
Experiential Marketing and Influencers are two game-changing strategies that brands use today. These approaches create deeper connections with customers. Experiential marketing focuses on engaging customers through memorable experiences. When paired…