Future of Paid Ads: How PPC Companies Are Adapting
The Future of Paid Ads is a topic every marketer, business owner, and advertiser is keen to understand today. Digital advertising has grown rapidly in India, with the paid ads…
Performance Marketing
Top PPC Companies in Delhi to Drive Paid Growth
Delhi, the capital city of India, has transformed into a bustling hub for digital growth and business innovation. With an increasing number of startups, e-commerce brands, and service-driven enterprises, companies…
“PPC Campaign Case Study: Startup to Market Leader”
Introduction In today’s competitive digital landscape, startups often struggle to gain visibility and acquire customers efficiently. One of the most effective ways to achieve rapid growth is throughPay-Per-Click (PPC)advertising, which…
“Key Considerations for Optimizing an Effective SEM Campaign”
Introduction: Decoding SEM Success Digital marketers constantly wrestle with a pressing question: what is the most important thing to consider when optimizing an effective search engine marketing campaign(SEM)? The truth…
Lead-Gen Mastery: Creating Multi-Stage Funnels with Influencers
Introduction In today’s whirlwind of Indian digital marketing, Lead-Gen Mastery isn’t just jargon it’s survival. Ordinary ads barely scratch the surface anymore. The brands that thrive are those building multi-stage…
Market Mix Modelling vs. Attribution Modelling — Comparison
Introduction In the rapidly evolving marketing landscape of India, brands are constantly asking: Market Mix Modelling vs. Attribution Modelling — which provides clearer insights? This question isn’t just academic—it can…
What Is Performance-Based Marketing? A Beginner’s Guide
1. Introduction: What is Performance-Based Marketing? In the fast-moving world of digital advertising, brands no longer have the luxury to spend blindly. Performance-based marketing has emerged as a smarter alternative.…
Secrets of Scaling ROAS with Performance Partnerships
Introduction Scaling ROAS (Return on Ad Spend) is no longer just about dumping money into ads and expecting results. Today, Indian brands—especially D2C startups—are turning to performance partnerships to fuel…
Fixed Fee vs Performance-Based Marketing: Which Wins ROI?
Introduction: The ROI Debate That Every Brand Must Face Whether you’re a startup or a scaled D2C business, you’ve likely faced this dilemma: Fixed Fee vs Performance-Based Marketing — which…
The ROI of TV Ads in the Age of Reels & Shorts
1. Introduction: TV Ads in a Changing Media Landscape In India’s rapidly evolving media ecosystem, understanding the ROI of TV Ads has never been more important. As Reels, Shorts, and…