Introduction
Influencer marketing in India is no longer just about follower counts. It’s about engagement, industry relevance, and ROI. That’s exactly what the Hobo.Video 2025 Creator Index: Top Influencers by Industry, Region & ROI reveals—real impact, not hype. This first-of-its-kind index ranks top influencers in India 2025 by how much they actually move the needle for brands.
From fitness influencers by ROI to travel influencers with high engagement, this year’s Hobo.Video 2025 Creator Index: Top Influencers by Industry, Region & ROI reflects how creators across niches are becoming the backbone of digital brand growth.
Get ready to explore performance-first influencer data, emotional storytelling, and hard-hitting case studies that prove influencer marketing is no longer guesswork—it’s ROI-driven science.
- Introduction
- 1. Top Fashion Influencers 2025 by Brand ROI
- 2. Fitness Influencers with High ROA. Metrics-Driven Health Advocates
- 3. Travel Influencers with High Engagement
- 4. Food Bloggers with Brand Deals
- 5. Tech Content Creators in India
- 6. Regional Influencer Performance 2025
- 7. Industry-Wise Breakdown from Hobo.Video 2025 Creator Index
- 8. How to Use This Index for Your Brand
- 9. What Is the Methodology Behind This Index?
- 10. What’s Next in Creator Rankings?
- Summary: What We’ve Learned from Hobo.Video 2025 Creator Index
- Partner with Hobo.Video to Make the 2026 List
- About Hobo.Video
1. Top Fashion Influencers 2025 by Brand ROI
A. India’s Most Trusted Style Creators
In the fashion world, authenticity wins over aesthetic. Influencers who share real looks and affordable finds are leading. The top fashion influencers 2025 didn’t just look good—they delivered conversions.
B. Highlights:
- Neha Pareek (Mumbai): 7.1x ROAS on Hobo.Video UGC campaigns
- Tanya Rai (Delhi NCR): 1.9M UGC views, 2x above industry CTR
- Zarina Shah (Hyderabad): Delivered 37% repeat purchases
These creators led the charts in Hobo.Video influencer index, not just for style but for actual sales uplift.
2. Fitness Influencers with High ROA. Metrics-Driven Health Advocates
Fitness influencers who gave real workouts and product usage updates (not just glam selfies) delivered the best value. Fitness influencers by ROI like these are now trusted over celeb endorsements.
A. Top Performers:
- Ravi Bhagat (Bangalore): 8.4x ROI for a protein brand
- Shristi Dugar (Pune): 34% app installs via single UGC reel
- Ananya Narayan (Ahmedabad): 23% discount code usage in 2 weeks
They’re not just “fit”—they’re best ROI-driven influencers 2025 in health and wellness.
Amplify Your Brand,
One Influence at a Time.
3. Travel Influencers with High Engagement
A. Regional Explorers Driving Clicks
From Northeast adventures to budget travel hacks, these travel influencers with high engagement outperformed big-budget campaigns.
B. Examples:
- Yash Rane (Manali-based): 3.1M video views, 11% click-through
- Shalini Reddy (Kochi): 5.3x ROI for hospitality collab
- Rohan Das (Goa): Turned 62% of viewers into site visits
Their success shows why regional influencers are the future of regional influencer performance 2025.
4. Food Bloggers with Brand Deals
A. Content You Can Taste
Food creators don’t just make us hungry—they sell. These food bloggers with brand deals use local dialects, street food tips, and home chef hacks to deliver real value.
B. Impact Stats:
- Meena Patel (Surat): Drove 6.5x ROI for spice brand
- Rishi Kapoor (Delhi): 22% recipe kit orders via UGC
- Fatima Siddiqui (Lucknow): Generated ₹19L in revenue for dairy client
They’re stars of Hobo.Video 2025 Creator Index: Top Influencers by Industry, Region & ROI with high stickiness and recall.
5. Tech Content Creators in India
A. Reviews That Influence Buying
In 2025, Indian consumers trust YouTube shorts and Reels from real users over traditional tech ads. That’s where tech content creators in India lead the game.
B. Key Voices:
- Aditya Saxena (Chennai): 12x ROI on laptop campaign
- Tanu Sharma (Noida): 38% app downloads from UGC walkthroughs
- Ravi Menon (Mumbai): 2.2M clicks via AI-based product reviews
They dominate the influencer ranking by industry for driving tech purchases across India.
6. Regional Influencer Performance 2025
A. Cities Beyond Metro
Tier-2 and Tier-3 creators are no longer ignored. They lead regional engagement thanks to trust and relatability. In the Hobo.Video influencer index, these creators outperformed metros.
B. Standout Regions:
- Indore: 1.4x higher brand mentions per 1,000 followers
- Nagpur: 9.3% average engagement (vs 3.1% metro avg)
- Bhubaneswar: Fastest-growing influencer city (270% growth YoY)
Their rise supports the shift toward AI influencer marketing for regional targeting.
7. Industry-Wise Breakdown from Hobo.Video 2025 Creator Index
A. By Industry:
- Fashion: 18% of total conversions
- Food: 14% of brand collaborations
- Fitness: 13% revenue share in D2C
- Tech: Highest app downloads per view (0.21%)
- Travel: Most shared UGC content (3.5x viral share rate)
B. By ROI Ranking:
- 1st: Fitness
- 2nd: Tech
- 3rd: Food
- 4th: Fashion
- 5th: Travel
It’s not just about trends—it’s about what is truly performing.
8. How to Use This Index for Your Brand
A. Brand Usage Tips:
- Use regional filters to select niche creators
- Look at ROI not followers—engagement wins
- Partner with UGC creators through trusted platforms
Hobo.Video is the top influencer marketing company helping D2C brands, startups, and FMCGs scale smartly with ROI-first creator data.
9. What Is the Methodology Behind This Index?
A. Data Sources:
- 2.25M+ Hobo.Video creators
- 100+ campaign case studies
- 8 industry clusters (Fashion, Tech, Food, etc.)
- Metrics: ROAS, CTR, engagement, repeat purchases
This index is more than listicle—it’s built on real brand outcomes.
10. What’s Next in Creator Rankings?
A. 2026 Preview:
- AI UGC formats will dominate
- Creator “scorecards” by vertical and region
- Micro + Nano creators will see 4x more campaigns
It’s time to rethink how to become an influencer—not for vanity, but for verified brand impact.
Summary: What We’ve Learned from Hobo.Video 2025 Creator Index
- ROI is the new follower count
- Regional creators outperform national ones in engagement
- Top influencers in India 2025 are storytellers and converters
- Use data, not trends, for smart influencer picks
This index isn’t just a trend report—it’s a guidebook for brand marketers who want to win in 2025.
Partner with Hobo.Video to Make the 2026 List
Want to be on next year’s creator index or collaborate with those who are? Join Hobo.Video today—India’s best influencer platform.
Grow your brand with verified ROI, powerful UGC videos, and creator-led marketing that works.
About Hobo.Video
Hobo.Video is India’s leading AI-powered influencer marketing and UGC company. With over 2.25 million creators, it offers end-to-end campaign management designed for brand growth. The platform combines AI and human strategy for maximum ROI.
Services include:
- Influencer marketing
- UGC content creation
- Celebrity endorsements
- Product feedback and testing
- Marketplace and seller reputation management
- Regional and niche influencer campaigns
Trusted by top brands like Himalaya, Wipro, Symphony, Baidyanath and the Good Glamm Group.
If you’re a creator who wants real brand collabs, this is where it starts. Sign up now.
Inspired by what you read? Let’s turn ideas into impact. Connect with us and unlock your brand’s next growth chapter 👉 Start here
FAQs – Hobo.Video 2025 Creator Index
1. What is the Hobo.Video 2025 Creator Index?
It’s a ranked list of top influencers based on ROI, region, industry, and engagement—not just follower count.
2. Where can I find top influencers by niche?
Use Hobo.Video’s platform to filter creators by industry, language, location, and past ROI performance.
3. Who are the top influencers in India 2025?
Names like Neha Pareek (fashion), Ravi Bhagat (fitness), and Aditya Saxena (tech) lead the 2025 chart.
4. What industries saw highest influencer ROI?
Fitness and tech had the highest returns, followed by food and fashion.
5. Why does regional performance matter?
Because engagement and relatability are higher in Tier-2/3 cities. Users trust content in their own dialects.
6. How do brands use this index?
They match with verified creators who deliver ROI and engagement through Hobo.Video’s campaign dashboard.
7. Is this data trustworthy?
Yes. It’s based on verified campaign outcomes, engagement metrics, and ROAS over 12 months.
8. What is AI influencer marketing?
It’s when platforms like Hobo.Video use machine learning to match brands with creators based on behavioral and conversion data.
9. Can new influencers join this index?
Yes. Influencers need to join the Hobo.Video platform and participate in campaigns with verified performance.
10. How to become an influencer featured in this index?
Focus on niche content, real engagement, UGC videos, and collaborate on performance-first campaigns.
Sapna G