The Largest Community of Influencers in India
Introduction: Why Brands Still Invest in Broadcast Advertising Despite the boom of digital ads, broadcast advertising still drives mass impact in India. Whether it’s a 30-second TV spot during IPL…
1. Introduction: The Rise of Top Viral UGC Videos in India User-generated content, or UGC, is no longer just a buzzword. In India, it has exploded into a movement that…
Introduction: The Rise of Social Shopping in India In 2025, how Indian Gen Z shops on Instagram & YouTube is shaping the future of e-commerce. Forget traditional search bars or…
India’s digital advertising ecosystem is evolving at a breakneck speed. At the core of this transformation lies one of the most powerful tools in modern advertising — Programmatic Ad Campaigns…
1. Introduction: Why Brands Are Racing Towards UGC User-generated content (UGC) has quietly transformed from a trendy idea into a full-scale brand strategy. In today’s fast-paced digital world, brands that…
Introduction: A Wake-Up Call for D2C Founders in 2025 If you’re building a D2C brand in India, here’s a truth bomb: 72% of D2C founders say UGC helped cut CAC…
1. Introduction: Why Understanding Viral Reels Is the New Goldmine Instagram Reels have become the heartbeat of short-form content in India. With billions of daily views and thousands of new…
Introduction: The Celebrity Endorsement Dilemma in India In India, celebrity endorsements have long been a cornerstone of brand marketing. From Amitabh Bachchan to Virat Kohli, stars have sold everything from…
1. Introduction: The Rising Tug-of-War in Digital Advertising In 2025, digital marketing is experiencing a major shift. Brands are debating one crucial question more than ever before—UGC or Influencer Ads?…
Introduction: The Rise of Programmatic in India In 2025, programmatic advertising is no longer an emerging trend—it’s the backbone of digital ad strategy. Every modern brand, from startups to legacy…