Measuring How Brand Affects The Purchase Decision
The concept of branding now become a rampart in business and commerce. Before humans had always based their decisions on the three most powerful emotions. They are instincts to alleviate…
Blog
Why Millennials Are Missing Out On Communication
Millennials are a category of young adults within the current ages of 25-40 years or born between 1981 to 1996. This human generation is of interest because they are the…
How Entrepreneurs And Influencers Contribute To Brand Building
Today’s business landscape has been changed in every possible aspect with the Internet being the centre of almost every business. Right from producing or generating content/goods to marketing and selling…
Influencer Marketing Basics
In today’s world and marketplace, brands leverage social media to increase brand awareness and drive traffic to their websites for more return. The reason is that social media now provides…
Hobo Video’s List Of The Top 15 Lifestyle Influencers In India
According to our Influencer Marketing Report, lifestyle is one of the top two niches. It generates high engagement and business in the domain of influencer marketing. There are many lifestyle…
Hobo Video’s List Of The Top 10 Luxury Influencers
We often look out for opinions from our favorite influencers during a purchase decision. If the decision is about a luxury product, we end up searching for more reviews and…
How To Grow Reach On Social Media: A Guide For Influencers
Just as brands are striving to increase their presence on social networks, so should influencers. This is because the current trend in online marketing now has influencers scrabbling for limited…