Best Platforms for Running Ads in 2025
Introduction The digital advertising landscape in 2025 is more dynamic than ever. Brands in India are searching for best online advertising platforms that can maximize reach, engagement, and conversions. With…
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How UGC Improves Ad Performance
Advertising today is no longer about loud claims or perfect visuals. It is about credibility. People trust people, not slogans. That single shift explains why user generated content ads now…
Tamil Explanation: Why Influencer Marketing Works Better Than Ads
Influencer marketing has quietly rewritten the rulebook for Tamil brands. Ads still run across TV, radio, and hoardings, but audiences rarely give them more than a passing glance. Social media…
Case Study: D2C Brands Using Animated Ads Effectively
The rise of Direct-to-Consumer (D2C) brands in India has completely changed how businesses market and connect with audiences. Unlike traditional retail models, D2C brands depend heavily on digital-first strategies, storytelling,…
Future of Paid Ads: How PPC Companies Are Adapting
The Future of Paid Ads is a topic every marketer, business owner, and advertiser is keen to understand today. Digital advertising has grown rapidly in India, with the paid ads…
YouTube Ads Case Study: How Video Marketing Boosted Conversions
In today’s digital age, brands are increasingly studying how video marketing boosted conversions for businesses across India.With over 476 million YouTube users in India as of July 2024, the platform…
Behind the Campaign: A TikTok Ads Case Study Driving 10x ROI
1. Introduction: The Power of TikTok Advertising in 2025 TikTok has become one of the fastest-growing platforms in the world, and brands are taking notice. What started as an entertainment…
The ROI of UGC Ads vs Branded Ads: Data You Can’t Ignore
In today’s digital-first economy, brands in India and across the globe are spending more than ever on online advertising. But the real question is this: where should this money go…
The ROI of TV Ads in the Age of Reels & Shorts
1. Introduction: TV Ads in a Changing Media Landscape In India’s rapidly evolving media ecosystem, understanding the ROI of TV Ads has never been more important. As Reels, Shorts, and…
UGC or Influencer Ads? Insights from 1,000 Campaigns
1. Introduction: The Rising Tug-of-War in Digital Advertising In 2025, digital marketing is experiencing a major shift. Brands are debating one crucial question more than ever before—UGC or Influencer Ads?…