The Largest Community of Influencers in India
Influencer marketing has quietly rewritten the rulebook for Tamil brands. Ads still run across TV, radio, and hoardings, but audiences rarely give them more than a passing glance. Social media…
The rise of Direct-to-Consumer (D2C) brands in India has completely changed how businesses market and connect with audiences. Unlike traditional retail models, D2C brands depend heavily on digital-first strategies, storytelling,…
The Future of Paid Ads is a topic every marketer, business owner, and advertiser is keen to understand today. Digital advertising has grown rapidly in India, with the paid ads…
In today’s digital age, brands are increasingly studying how video marketing boosted conversions for businesses across India.With over 476 million YouTube users in India as of July 2024, the platform…
1. Introduction: The Power of TikTok Advertising in 2025 TikTok has become one of the fastest-growing platforms in the world, and brands are taking notice. What started as an entertainment…
In today’s digital-first economy, brands in India and across the globe are spending more than ever on online advertising. But the real question is this: where should this money go…
1. Introduction: TV Ads in a Changing Media Landscape In India’s rapidly evolving media ecosystem, understanding the ROI of TV Ads has never been more important. As Reels, Shorts, and…
1. Introduction: The Rising Tug-of-War in Digital Advertising In 2025, digital marketing is experiencing a major shift. Brands are debating one crucial question more than ever before—UGC or Influencer Ads?…
“Social media is not a media. The key is to listen, engage, and build relationships.” The influencers have been actively carrying the marketing messages of the brands to the ultimate…
The concept of branding now become a rampart in business and commerce. Before humans had always based their decisions on the three most powerful emotions. They are instincts to alleviate…