Influencer Marketing Case Study: Lay’s #SmileDekeDekho Ad Campaign
By Reez Ndukwe Almost every young teenager has dreamt of been famous; of being an influencer. Some young ones...
A Deeper Look At Advertising On YouTube
By Paul Harrison With more than 2 billion users consuming YouTube every month, the search engine has made it to...
ASCI Guidelines For Influencer Advertising Applicable From 15th April 2021
By Gunjan Chandok “Social media is not a media. The key is to listen, engage, and build relationships.” The...
How Entrepreneurs And Influencers Contribute To Brand Building
By Paul Harrison Today’s business landscape has been changed in every possible aspect with the internet being...
Advertising Brands Using Social Media Influencers
By Paul Harrison Ever wondered what was the starting point of the whole Influencer Marketing concept? The answer...
