Influencer Marketing Case Study: Lay’s #SmileDekeDekho Ad Campaign
By Reez Ndukwe Almost every young teenager has dreamt of been famous; of being an influencer. Some young ones have succeeded in becoming one and been the face of fashion…
The Largest Community of Influencers in India
By Reez Ndukwe Almost every young teenager has dreamt of been famous; of being an influencer. Some young ones have succeeded in becoming one and been the face of fashion…
By Paul Harrison With more than 2 billion users consuming YouTube every month, the search engine has made it to the topmost venue for advertising any business effectively to a…
By Gunjan Chandok “Social media is not a media. The key is to listen, engage, and build relationships.” The influencers have been actively carrying the marketing messages of the brands…
By Paul Harrison Today’s business landscape has been changed in every possible aspect with the internet being the centre of almost every business. Right from producing or generating content/goods to…
By Paul Harrison Ever wondered what was the starting point of the whole Influencer Marketing concept? The answer is Skepticism. Yes, you read that right. Skepticism in the minds of…