How Karishma Tanna Leveraged UGC for a Beauty Brand Launch
The Karishma Tanna beauty campaign marked a major shift in how Indian beauty brands launch new products. Instead of relying solely on high-budget influencer shoots or glossy ads, it brought…
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How Sonu Sood’s Collab with a Wellness Brand Went Viral
The Sonu Sood wellness campaign proved that celebrity endorsements can be more than glitzy ads. By combining celebrity health advocacy India, holistic healing lifestyle diseases, fitness and nutrition awareness India,…
How Huda Beauty Scaled Using Micro-Influencers
When we talk about Huda Beauty marketing strategy, most people picture glitzy ads, huge campaigns, and a celebrity founder. But the story behind Huda Beauty is far richer, messier, and…
Licious’ Regional Influencer Campaign That Increased Orders
In India’s hyper-competitive D2C food space, Licious’ Regional Influencer Campaign stands out as a masterclass in turning local trust into measurable sales. Licious’ Regional Influencer Campaign leveraged creators across cities,…
From Reviews to Reels: How UGC Drives Modern Brand Growth
User-Generated Content Marketing has transformed the way brands connect with audiences in India and across the globe. No longer are consumers passive recipients of advertising—they are now active storytellers, sharing…
Case Study: Noise Brand Leveraging Tech Influencers for Sales
Introduction In India’s buzzing D2C (Direct-to-Consumer) ecosystem, one name that consistently rings loud and clear is Noise. What started as a modest brand selling smartphone accessories has grown into one…
Top Celebrity-Influencer Partnerships That Boosted Sales in India
Celebrity influencer brand collaborations have reshaped India’s marketing landscape. From Bollywood icons and cricket stars to homegrown digital creators, these partnerships are driving one of the biggest shifts in consumer…
Case Study: BoAt’s Creator-Led Marketing Strategy Explained
In India’s rapidly evolving D2C landscape, few stories feel as alive and electric as BoAt’s. What started as a scrappy audio startup selling earphones has now become a billion-dollar symbol…
How Fogg Perfumes Used UGC to Drive Brand Loyalty
Introduction When Fogg entered the Indian deodorant market, it faced fierce competition from established giants like Axe, Wild Stone, and Nivea. Yet, in less than a decade, the brand became…
How Mamaearth Used Micro-Influencers to Scale in India
Introduction – Why Micro-Creators Mattered for Mamaearth From the moment its founders launched Mamaearth, the brand sought to challenge the status quo in the crowded Indian personal-care market. They knew…