34% of Indians Prefer Brands Recommended by Social Media Influencers
Did you know that more than one-third of Indians choose products recommended by social media influencers? Yes, a recent survey shows that 34% of people in India prefer to buy…
brand
From ‘Tapris’ to Influencers: The Unique Strategies That Boosted Zudio’s Brand Awareness
Have you ever walked by a small tea shop called a “tapri” and noticed how people love to gather there? Zudio, a popular clothing brand, has a similar story. They…
CRED’s Influencer Marketing Campaign: Building Buzz Around Their Luxury Travel Venture
Have you heard about CRED’s exciting new luxury travel venture? It’s amazing! To make sure everyone knows about it, CRED used influencer marketing. This is when brands work with popular…
How Baby brands like Azafran uses Influencer Marketing Platform like Hobo.Video with Managed Services for Influencer Visit to their Restaurants
Have you ever wondered how baby brands like Azafran reach out to so many people? They use influencer marketing! Influencer marketing is when brands work with famous people on social…
The Deinfluencer Trend: What Indian Brands Can Learn and Implement
Have you heard about the deinfluencer trend? It’s something exciting happening in the world of social media! This trend encourages people to buy less and think more about what they…
FMCG Sector Leads the Way in Influencer Marketing: Key Insights from Dentsu India
The Fast-Moving Consumer Goods (FMCG) sector is leading the way in influencer marketing! Brands use influencer marketing to tell more people about their products. You might have seen influencers talk…
The Role of Influencers and Content in Building Strong Brands
Influencer marketing is changing the way brands connect with us. When you hear your favorite YouTuber talk about a new toy or see a popular Instagrammer wearing cool clothes, you’re…
The Growing Trend of Brands Investing in Regional Influencers: A Look Ahead to 2024
In recent years, we have seen a big change in how brands advertise their products. One exciting trend is that many brands are now investing in regional influencers. These are…
How Lay’s Revived Its Original Magic Masala Flavor Through Strategic Influencer Collaboration
Lay’s is a well-known brand that makes tasty potato chips. One of their most popular flavors is Magic Masala. This flavor has a special mix of spices that many people…
Case Study: Aashirvaad Collaboration with Mom Influencers Reaches 8.8 Million Users
In the world of marketing, brands are constantly seeking innovative ways to connect with their customers. One successful method that has gained traction is influencer marketing. In this discussion, we…