Measuring How Brand Affects The Purchase Decision
The concept of branding now become a rampart in business and commerce. Before humans had always based their decisions on the three most powerful emotions. They are instincts to alleviate…
brand
How Entrepreneurs And Influencers Contribute To Brand Building
Today’s business landscape has been changed in every possible aspect with the Internet being the centre of almost every business. Right from producing or generating content/goods to marketing and selling…
Influencer Marketing Basics
In today’s world and marketplace, brands leverage social media to increase brand awareness and drive traffic to their websites for more return. The reason is that social media now provides…
Hashtag Analytics: The Power Of Hashtags In Social Media Marketing
The hashtag has been an integral part of your social media for since long. Hashtag implementation within your content works wonders for your content gaining views and in return increasing…
Why Brand Authenticity Is Imperative?
One in every five Instagram profiles we come across is an influencer. It is a well-known fact that influencers have consistently been vital to any effective marketing effort of a…
How Entrepreneurs and Influencers Can Work Together to Build A Powerful Brand
There has been always a deep connection between an Entrepreneur and an Influencer. In fact, their relationship is almost like a couple, who compliments each other. So to understand their…
Influencers – The Indicators Of Marketing Arena
“Influence” is a wide concept that has passed through many iterations over the last decade and, since the dawn of influencer marketing, Through Influencer Marketing, companies can carry out advertising…
Why Brands Hesitate To Collaborate With The Influencers?
Before going into why brands hesitate to collaborate with influencers, let us first understand the ever-growing influencer marketing. This marketing gimmick has radically changed the way marketers and brand owners…
Influencer Marketing Report 2020 For India
Let’s take a glance at the common queries on influencer marketing before delving into the report. The 5 W’s of Influence Marketing Who is an influencer? An influencer is a…
Guide To The Types Of Collaboration With Brands
By Pritika Matkar It is a well-established fact that influencer marketing works for a brand. These social media celebrities do have the power to ‘influence’ people and drive the audience…