The Largest Community of Influencers in India
Every brand is interested in finding out just one question: are there more people thinking about us than our competition? The sales data comes later, and the surveys are expensive.…
Car purchases in India take time. It takes a family conversation, calculations for the loan and a couple of visits to the showrooms. The right automotive agency is aware of…
Open any marketing team’s group chat today, and you will find the same worry. Will generative AI take over our jobs by 2027? The fear feels real. Tools now write…
1. When Celebrity Controversies Become a Brand Risk A celebrity controversy can quickly change the conversation around a brand. One day, an influencer is promoting a product through a sponsored…
Looking for AI/ML development companies in Calgary? You are not alone. Founders, CTOs and marketing heads from India and across the world now search this city for AI partners. Calgary…
It is not enough just to get users to visit a site, however, as an even tougher task awaits once they arrive at the page – what will they do…
If you’ve ever wondered whether skincare influencer marketing can actually make a difference to a brand’s growth, this story gives you a pretty interesting answer. A homegrown D2C skincare brand…
The New Indian Consumer Journey in 2027 will not look much like the buying journey marketers were taught to draw on a whiteboard. There will be no guarantee that awareness…
The evolution of Phygital Marketing 2.0 has spurred brands into reassessing the lifecycle of their customers. Phygital Marketing 2.0 involves much more than the introduction of QR codes into the…
When discussing brand sponsorships, one immediately tends to imagine a logo printed on a jersey or a huge banner displayed at a stadium. This is still true but far from…