The Largest Community of Influencers in India
1. Introduction: The Evolution of Broadcast Marketing in India Traditional media has always held a stronghold in Indian households. From prime-time TV ads to regional language broadcasts, the reach of…
Introduction: The ROI Debate That Every Brand Must Face Whether you’re a startup or a scaled D2C business, you’ve likely faced this dilemma: Fixed Fee vs Performance-Based Marketing — which…
In India’s ever-evolving digital space, UGC in performance marketing has become a game-changer for D2C and digital-first brands. What was once a secondary tactic is now a primary driver of…
1. Introduction: Why Broadcast Advertising Still Matters in 2025 Broadcast advertising for Indian brands isn’t just surviving — it’s evolving. Despite the digital boom, traditional media like television and radio…
Introduction: The Marketing Tug-of-War for D2C Brands In India’s rapidly evolving digital marketplace, D2C (Direct-to-Consumer) brands are constantly exploring the best tools to stand out. Two prominent contenders dominate paid…
1. Introduction: The New Age D2C Playbook In today’s hyper-connected world, Direct-to-Consumer (D2C) brands are rewriting the marketing rulebook. The new-age Indian consumer is no longer just watching TV or…
Introduction: Why SEM Campaign Optimization Needs More Than Just Budget Running a search engine marketing campaign is like investing in the stock market—your returns depend on strategy, not just spending.…
1. Introduction: The Power of Regional Influence in India’s Beauty Landscape India’s beauty industry is rapidly evolving, and one surprising yet powerful catalyst behind this growth is the rise of…
Introduction: Why Brands Still Invest in Broadcast Advertising Despite the boom of digital ads, broadcast advertising still drives mass impact in India. Whether it’s a 30-second TV spot during IPL…
India’s digital advertising ecosystem is evolving at a breakneck speed. At the core of this transformation lies one of the most powerful tools in modern advertising — Programmatic Ad Campaigns…