Paid Search Advertising: 2025 Guide for Startups
In today’s startup ecosystem, gaining visibility isn’t just about having a great product. It’s about being seen, clicked on, and remembered. That’s where Paid Search Advertising comes in. In 2025,…
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Should You Add TV Ads to Your D2C Strategy?
Introduction: Rethinking TV in a D2C Era Direct-to-consumer (D2C) brands have traditionally relied on digital channels, performance marketing, and influencer marketing to grow. But a surprising trend is emerging—should you…
AI Saves 70% Vetting Time, Boosts Campaign ROI by 20%
Introduction: The Future of Influencer Marketing is Now In 2025, brands aren’t just working with influencers—they’re working with smart tech that makes influencer marketing seamless, accurate, and high-performing. The headline…
10 Print Advertisement Examples That Made Headlines
Print advertisements have stood the test of time, evolving from traditional advertising formats into powerful tools for brand storytelling. While the digital world dominates conversations today, the power of well-executed…
Brands Spending 40%+ on Influencer Campaigns: 2025 Report
Introduction: A New Era in Influencer Marketing In 2025, one headline is catching everyone’s attention: Brands Spending 40%+ on Influencer Campaigns. Yes, you read that right. Influencer marketing is no…
40%+ Brand Spending on Influencer Campaigns: 2025 Report
1. Introduction: The Surge in Brand Spending on Influencer Campaigns In 2025, more than 40% of brands are increasing their spending on influencer campaigns—and the trend is only accelerating. Marketers…
What Is Print Advertising? A Simple Guide for Marketers
1. Introduction: Understanding the Power of Print in a Digital Age In an era dominated by screens, pixels, and algorithmic trends, one might wonder, “What is print advertising”? While digital…
63% of Marketers Use AI to Slash Influencer Vetting Time by 70%
Introduction: The New Norm in Influencer Marketing Influencer marketing has shifted drastically in 2025, with efficiency, precision, and ROI driving campaign choices. A key transformation? 63% of marketers use AI…
Brands Use Earned Media Value to Measure Influencer ROI
Introduction: The New Gold Standard in Influencer ROI In 2025, the influencer marketing landscape in India has taken a sharp turn toward accountability and impact. One major revelation? 74% of…
Most Effective Content Formats in Influencer Campaigns (2025)
In 2025, influencer marketing has become more than just a trend—it’s a strategic necessity. As audiences grow smarter and attention spans shrink, the most effective content formats are driving better…