The Largest Community of Influencers in India
Introduction: Rethinking TV in a D2C Era Direct-to-consumer (D2C) brands have traditionally relied on digital channels, performance marketing, and influencer marketing to grow. But a surprising trend is emerging—should you…
Introduction: The Future of Influencer Marketing is Now In 2025, brands aren’t just working with influencers—they’re working with smart tech that makes influencer marketing seamless, accurate, and high-performing. The headline…
Print advertisements have stood the test of time, evolving from traditional advertising formats into powerful tools for brand storytelling. While the digital world dominates conversations today, the power of well-executed…
Introduction: A New Era in Influencer Marketing In 2025, one headline is catching everyone’s attention: Brands Spending 40%+ on Influencer Campaigns. Yes, you read that right. Influencer marketing is no…
1. Introduction: The Surge in Brand Spending on Influencer Campaigns In 2025, more than 40% of brands are increasing their spending on influencer campaigns—and the trend is only accelerating. Marketers…
1. Introduction: Understanding the Power of Print in a Digital Age In an era dominated by screens, pixels, and algorithmic trends, one might wonder, “What is print advertising”? While digital…
Introduction: The New Norm in Influencer Marketing Influencer marketing has shifted drastically in 2025, with efficiency, precision, and ROI driving campaign choices. A key transformation? 63% of marketers use AI…
Introduction: The New Gold Standard in Influencer ROI In 2025, the influencer marketing landscape in India has taken a sharp turn toward accountability and impact. One major revelation? 74% of…
In 2025, influencer marketing has become more than just a trend—it’s a strategic necessity. As audiences grow smarter and attention spans shrink, the most effective content formats are driving better…
Introduction: The Shift Towards Smarter Influencer Marketing In 2025, a seismic shift is sweeping the digital landscape. Recent data reveals that AI adoption in influencer marketing hits 60% among brands,…