TG vs Buyer Persona: Are They the Same? | Comparison
1. Introduction: Cracking the Confusion – TG vs Buyer Persona In Indian marketing conversations, the terms TG vs buyer persona often create confusion. Are they the same thing? Should marketers…
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TG in Marketing: What It Means & Why It Matters
1. Introduction: Decoding TG in Marketing for the Indian Landscape If you’ve ever wondered why some marketing campaigns click instantly while others fizzle out, the answer often lies in understanding…
Top 7 UGC Mistakes Brands Still Make (And How to Fix Them)
Introduction: Why UGC Still Fails for Many Brands In the world of digital marketing, user-generated content (UGC) remains one of the most powerful tools. Yet, despite its popularity, many brands…
Indian D2C Brands: Should You Brand or Advertise?
Introduction: The Dilemma of Indian D2C Brands Indian D2C brands are booming like never before. As digital-first companies, they face a tough choice every day—should they focus more on branding…
Branding vs Advertising: What’s the Real Difference?
Introduction: Why This Debate Still Matters in 2025 In today’s noisy digital landscape, understanding the difference between branding and advertising is more crucial than ever. Especially for Indian startups, D2C…
The ROI of Brand vs Performance in Influencer Campaigns
Introduction: The Real ROI Dilemma for Marketers Today In India’s rapidly evolving digital economy, brands are increasingly torn between two powerful but often competing goals—building brand equity or driving measurable…
Hobo.Video Blends Brand Building with ROI
Introduction In today’s hyper-competitive digital marketplace, brands are under intense pressure to grow visibility while justifying every rupee spent. That’s where Hobo.Video blends brand building with ROI, setting a new…
Why Creators Choose Brands: 2025 Hobo.Video Survey Insights
1. Introduction: What Today’s Creators Really Want From Brands In the buzzing world of digital marketing, one question dominates boardrooms: why creators choose brands? With 2025 underway, influencer marketing has…
We Surveyed 800 Creators: Here’s What They Want from Brand Collabs
1. Introduction: Why Understanding Creators Matters in 2025 In today’s rapidly changing digital world, collaboration is no longer a luxury—it’s a necessity. When we surveyed 800 creators, what we uncovered…
Top 10 Industries Winning Big with Influencer Marketing
1. Introduction: Why Industries Are Betting Big on Influencer Marketing Influencer marketing is no longer a buzzword—it’s a proven growth tool. Across India and globally, various sectors are seeing game-changing…