The Largest Community of Influencers in India
Introduction: A New Era of Digital Budgeting for Small Businesses In 2025, small businesses across India are redefining how they invest in digital. With shifting consumer behaviors, AI-driven platforms, and…
1. Understanding the Email Marketing Landscape in 2025 The digital marketing world has drastically evolved. In India and globally, email marketing remains one of the most cost-effective channels, delivering an…
Introduction: Why ABM Success Metrics Matter More Than Ever in 2025 Account-Based Marketing (ABM) has evolved into a cornerstone of modern B2B marketing. But in 2025, it’s not just about…
1. Introduction: Why Storytelling Is the Soul of B2B Case Studies Storytelling isn’t just a tool for entertainment anymore. In today’s B2B world, storytelling has evolved into a strategic weapon.…
1. Introduction: The Indian App That Gets It Right In a country buzzing with digital activity, Swiggy’s app notification system has quietly emerged as one of the smartest tools in…
1. Introduction: Why Swiggy’s Marketing Strategy Matters for D2C Brands In India’s buzzing food-tech space, Swiggy’s marketing strategy stands out as a powerful case study for D2C founders. From their…
1. Introduction: The Evolution of Luxury Marketing in India Luxury marketing has never been more dynamic than it is in 2025. In India, this niche segment has matured into an…
1. Introduction: What Are Smart Ambush Campaigns? Smart Ambush Campaigns are creative, cost-effective marketing tactics where a brand cleverly associates itself with a high-visibility event without official sponsorship. Unlike traditional…
Customer acquisition costs (CAC) have always been a pain point for e-commerce brands. Especially in the highly competitive Indian ecommerce space, brands often burn through budgets without getting equivalent returns.…
1. Introduction: The Rise of Smarter Email Marketing Tools in India Email marketing has always been a lifeline for startups trying to stretch every rupee. But as Indian startups grow…