The Largest Community of Influencers in India
Let me begin with one of those nagging questions many marketers ask themselves. Why do consumers put products into their shopping carts and then abandon them? Well, the answer always…
We publish a lot. So the debate around content quality vs quantity is not theory for us. It is Monday morning. Last quarter, we ran an accidental experiment. One article…
If you’ve ever wondered whether skincare influencer marketing can actually make a difference to a brand’s growth, this story gives you a pretty interesting answer. A homegrown D2C skincare brand…
How the Indians discover brands is evolving and Social Search in India 2027 will be one of the biggest transformation that marketers will need to understand. For decades, the default…
The evolution of Phygital Marketing 2.0 has spurred brands into reassessing the lifecycle of their customers. Phygital Marketing 2.0 involves much more than the introduction of QR codes into the…
When discussing brand sponsorships, one immediately tends to imagine a logo printed on a jersey or a huge banner displayed at a stadium. This is still true but far from…
I still remember the first time a client asked me, “Bhai, we’re getting so many likes on Instagram, but why isn’t it showing in our website traffic?” That one question…
Okay so I’ve had this conversation about a hundred times now with clients — “what actually gets likes on Instagram?” And every time, I end up pulling up the same…
Search “Total Gaming live subscriber count” on Google, and you will realize how many people out there have the same question about the current Total Gaming live subscriber count. Ajay,…
Rebranding is one of those decisions founders either overthink for years or rush into after one bad quarter. Neither approach works well. Change your identity for the wrong reasons and…