Surge in Influencer Marketing Violations: Experts Share Strategies
Influencer marketing has become very popular in recent years. It is a way for brands to reach more people by working with social media influencers. These influencers can be creators…
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Bank of America Places Two Bankers in India on Suspension: Trending
Bank of America, one of the biggest banks in the world, has made a significant decision. They placed two bankers in India on suspension. This decision raised a lot of…
Road to 2024: What’s Next for Influencer Marketing and Emerging Trends
Influencer marketing has grown a lot in recent years. Many brands now work with creators who share their products on social media. These creators can reach millions of people, which…
Influencer Engagement as a Marketing Voice: Implementing a Full-Funnel Strategy for Success
Have you ever wondered how your favorite brands get noticed? One important way they do this is through influencer marketing. This is when companies work with influencers—people who have many…
Case Study: Continental Malgudi Influencer Marketing Campaign Reaches Over 1,000 Households Through On-Ground Activation
Have you ever heard of Continental Malgudi? They are a popular brand that makes yummy food products. Recently, they ran an exciting influencer marketing campaign that reached over 1,000 households!…
Impact of Influencer Marketing: 70% of Consumers Influenced by Recent Research Findings
Have you ever wondered why you want to buy a new toy or a cool outfit? Often, it’s because someone you admire shared it online. This is the magic of…
Real vs. Virtual Influencers: Exploring the Evolution of Brand Storytelling in Influencer Marketing
Influencer marketing has become a popular way for brands to share their stories. But did you know that there are two types of influencers today? There are real influencers and…
Understanding the Difference: Content Creators vs. Influencers Explained for Effective Marketing
Have you ever wondered about the difference between content creators and influencers? These two groups play a big role in social media marketing, but they have different jobs. Let’s learn…
The Impact of Political Collaborations on Influencers: Balancing Likes, Votes, and Brand Associations
In today’s world, influencers are not just about fashion and beauty; they also play an important role in politics. Many influencers team up with politicians and political parties to spread…
Sunil Narula Discusses Panasonic Life Solutions India’s Influencer-Driven Marketing Strategy to Engage Consumers
Sunil Narula from Panasonic Life Solutions India is excited about how influencer marketing helps his company connect with more people. Influencer marketing is a way for brands to reach out…