Top 5 Brand Campaigns by Anushka Sen
The Rise of India’s Gen Z Powerhouse If you’ve been anywhere near Instagram, YouTube, or even the occasional OTT binge in the last few years, you’ve probably come across India’s…
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7 Instagram Trends Driving D2C Brand Sales in India
Introduction Instagram has evolved from a photo-sharing app into one of the most powerful sales engines for Direct-to-Consumer (D2C) brands in India. In 2025, the combination of Instagram trends driving…
TikTok Influencer Marketing: A Step-by-Step Guide for Brands
Introduction TikTok Influencer Marketing: A Step-by-Step Guide for Brands is more than just a catchy phrase—it’s your roadmap to brand growth in 2025. Influencer marketing India is exploding, especially on…
TikTok FYP vs Instagram Explore Page: The Difference
Introduction: Why This Comparison Matters in 2025 In India’s restless, ever-scrolling digital scene, two content highways have been fighting for dominance: TikTok For You Page (FYP) vs Instagram Explore Page.…
Top 20 UK Influencers to Watch in 2025
2025 is shaping up to be an exciting year for digital influence in the UK. This guide highlights the Top 20 UK Influencers to Watch—and explains why they matter. You’ll…
Why Influencer Marketing Scams Are Rising in India
Introduction Influencer marketing in India is booming, but there’s an ugly underbelly no one likes to admit. Behind the glossy reels and brand collabs lurk fake followers, inflated engagement rates,…
How Brands Can Use Short Captions to Increase Sales
In today’s fast-scrolling social media world, every word counts. Brands in India are discovering that short captions to increase sales are not just catchy—they can directly influence buying decisions. Mobile-first…
Top Instagram Trends Every Brand Should Watch in 2025
Introduction: Why Brands Must Track Instagram Trends in 2025 Instagram has morphed far beyond a simple photo-sharing app—it’s now a bustling marketing ecosystem. Understanding Top Instagram Trends Every Brand Should…
Top 7 Affordable Alternatives to ConvertKit for Email Marketing
Introduction: Why Consider Affordable Alternatives to ConvertKit for Email Marketing ConvertKit has earned its reputation in the email marketing world, but let’s be honest—its pricing can feel like a punch…