The Largest Community of Influencers in India
Instagram has reshaped how influence works online. Today, follower count often decides visibility, brand deals, and creator status. However, numbers alone rarely tell the whole truth. Many popular profiles now…
Traffic doubled. Revenue did not.That was the moment this startup realised something fundamental was broken. In India’s startup ecosystem, attention comes cheap. Trust does not. Search visibility can be bought…
Introduction: Why Nano-Influencers Are Winning the Lead Generation Game Influencer marketing in India is evolving rapidly, and brands are becoming smarter about where they invest. Instead of chasing visibility alone,…
Introduction: When the Spike Lied The first spike looked like success. Traffic jumped 38% in ten days. Teams celebrated. Then sessions collapsed within three weeks. Bounce rates crossed 72%. Assisted…
Most founders don’t lose because their product is weak. They lose because nobody trusts them fast enough. Ads bring speed, yes. But speed without belief burns money. That is where…
Influencer marketing boosts brand awareness like no other strategy in 2026. For startups, small businesses, and early-stage brands, it provides a cost-effective way to reach the right audience, build trust,…
New Year advertising is deceptively difficult. Audiences reach January already exhausted by sales, promises, and forced optimism. Attention is limited. Patience is thinner. Messages that feel even slightly insincere get…
Introduction Mobile gaming in India no longer grows by chance. Discovery has shifted from app stores to social feeds. Today, game ads on Instagram decide which games people download, try,…
Facebook ads rarely fail because budgets are small. They fail because people stop caring. In India, users scroll fast, skip glossy brand videos, and pause only when something feels familiar.…
The factors affecting Facebook ads cost have changed more in the last two years than in the previous decade. What once depended mainly on budgets and bidding now depends on…