How Huda Beauty Scaled Using Micro-Influencers
When we talk about Huda Beauty marketing strategy, most people picture glitzy ads, huge campaigns, and a celebrity founder. But the story behind Huda Beauty is far richer, messier, and…
influencer marketing
How Sleepy Owl Coffee Used Instagram UGC to Gain Trust
Introduction In India’s booming coffee culture, Sleepy Owl Coffee stands out not only for its artisanal blends but also for how it engages its community. How Sleepy Owl Coffee Used…
5 Steps to Launch a Scalable Influencer Marketing Strategy
In today’s fast-moving digital world, brands can’t survive on ads alone. Real influence comes from real people sharing real experiences. That’s why an influencer campaign growth plan is no longer…
Licious’ Regional Influencer Campaign That Increased Orders
In India’s hyper-competitive D2C food space, Licious’ Regional Influencer Campaign stands out as a masterclass in turning local trust into measurable sales. Licious’ Regional Influencer Campaign leveraged creators across cities,…
How Hobo.Video Helps Brands Scale With 2M+ Creators
Introduction: The New Power Equation in Marketing In today’s fast-moving digital world, one truth has become unshakable — brands don’t grow through ads alone anymore. They grow through stories, experiences,…
Case Study: Noise Brand Leveraging Tech Influencers for Sales
Introduction In India’s buzzing D2C (Direct-to-Consumer) ecosystem, one name that consistently rings loud and clear is Noise. What started as a modest brand selling smartphone accessories has grown into one…
Top Celebrity-Influencer Partnerships That Boosted Sales in India
Celebrity influencer brand collaborations have reshaped India’s marketing landscape. From Bollywood icons and cricket stars to homegrown digital creators, these partnerships are driving one of the biggest shifts in consumer…
Case Study: BoAt’s Creator-Led Marketing Strategy Explained
In India’s rapidly evolving D2C landscape, few stories feel as alive and electric as BoAt’s. What started as a scrappy audio startup selling earphones has now become a billion-dollar symbol…
Lessons From Celebrity Instagram Stories That Drive Conversions
Celebrity marketing strategies have evolved far beyond glossy print ads or red-carpet endorsements. Today, their influence thrives on one of the most interactive platforms — Instagram. From bite-sized Story clips…
How Fogg Perfumes Used UGC to Drive Brand Loyalty
Introduction When Fogg entered the Indian deodorant market, it faced fierce competition from established giants like Axe, Wild Stone, and Nivea. Yet, in less than a decade, the brand became…