How Gen Z is shaping the future of Digital Marketing
Gen Z, or people born between 1997 and 2012, are changing how we think about digital marketing. This generation has grown up with technology and social media, which makes them…
influencer marketing
The importance of Authenticity of Influencers in Influencer marketing.
In today’s digital world, influencer marketing has become a powerful tool for brands. However, one key element determines the success of these campaigns: authenticity. Let’s dive into why authenticity matters…
Future of Influencer Marketing in 2024
Influencer marketing has grown into a powerful tool for brands in the last few years. As we head into 2024, it’s clear that influencer marketing will continue to play a…
Top 8 trends small influencers needs to follow in 2024 in India
In India, the influencer marketing space is growing fast. Small influencers, also called micro or nano influencers, play an important role in shaping consumer behavior. Brands are increasingly working because…
How to Get Brand Collaborations as a nano Influencer
Nano influencer refers to a social media influencer who has a small and engaged audience. It is also important to note that regardless of the number of followers, which may…
Role of Influencers in shaping consumer’s trends in India
A few years back, influencers in India developed into a very strong component of consumer trends. Nowadays, with social media becoming more accessible, people are using influencers for suggestions on…
Everything you need to know about Influencer Marketing and Meme marketing
Influencer and meme marketing both are connected and dependent on each other in some sense. To understand that link, we need to first understand what they both are individually and…
Top 5 Influencer Marketing Campaigns 2021
Influencer Marketing is one of the best ways to boost your brand’s reach and credibility. Being on a social media platform, it is almost impossible that you scroll through without…
Twitch Marketing: A step-by-step guide to help you find the right Twitch Streamers for Your Brand 2021
In the last post, we talked about how twitch builds a prTwitchg audience and shared various reasons to start your influencer marketing campaigns on Twitch. Well, today we at Hobo.…
CARS24 Duniya Boli Lagayegi Campaign: Influencer Marketing Strategy #DuniyaBoliLagayegi
Adulthood comes with its fair share of problems and privileges, and independence is both. Feels good to have the power to make your own decisions, but it becomes equally important…
