Influencers and UGC Becoming Crucial for Amazon’s Great Indian Festival
The Great Indian Festival is a big shopping event on Amazon, where people can find amazing deals and discounts. But have you ever wondered how Amazon makes it so popular?…
influencer marketing
34% of Indians Prefer Brands Recommended by Social Media Influencers
Did you know that more than one-third of Indians choose products recommended by social media influencers? Yes, a recent survey shows that 34% of people in India prefer to buy…
From ‘Tapris’ to Influencers: The Unique Strategies That Boosted Zudio’s Brand Awareness
Have you ever walked by a small tea shop called a “tapri” and noticed how people love to gather there? Zudio, a popular clothing brand, has a similar story. They…
Case Study: How Influencer Engagement for Bachchhan Paandey’s Release Achieved 1 Billion Impressions
Case Study: How Influencer Engagement for Bachchhan Paandey’s Release Achieved 1 Billion Impressions
Have you ever wondered how movies manage to grab so much attention before their release? Well, one exciting way they achieve this is through influencer marketing! In this article, we…
Transparency and Honesty: Key Factors That Drive Consumer Trust in Influencers, According to ASCI
Have you ever wondered why you trust some people more than others? This is especially true for influencers! Influencers are people we see on social media who share their opinions…
CRED’s Influencer Marketing Campaign: Building Buzz Around Their Luxury Travel Venture
Have you heard about CRED’s exciting new luxury travel venture? It’s amazing! To make sure everyone knows about it, CRED used influencer marketing. This is when brands work with popular…
How Baby brands like Azafran uses Influencer Marketing Platform like Hobo.Video with Managed Services for Influencer Visit to their Restaurants
Have you ever wondered how baby brands like Azafran reach out to so many people? They use influencer marketing! Influencer marketing is when brands work with famous people on social…
The Deinfluencer Trend: What Indian Brands Can Learn and Implement
Have you heard about the deinfluencer trend? It’s something exciting happening in the world of social media! This trend encourages people to buy less and think more about what they…
A Deep Dive into the Changing Landscape of Influencer Marketing
Influencer marketing has become very popular in today’s world. Many people look up to influencers, just like they look up to their favorite superheroes. But as more people become influencers,…
How Content-Led E-Commerce Is Driving the Growth of Influencer Marketing
Today, shopping is not just about going to a store. Many people buy things online, and this is called e-commerce. But how do people decide what to buy? That’s where…