The Largest Community of Influencers in India
1. Introduction: Why Brands Are Racing Towards UGC User-generated content (UGC) has quietly transformed from a trendy idea into a full-scale brand strategy. In today’s fast-paced digital world, brands that…
1. Introduction: Is Broadcast Advertising Dead or Just Evolving? Broadcast advertising has been the backbone of brand promotion in India for decades. From iconic jingles on the radio to memorable…
Introduction: What the 2025 Data Reveals Instagram Stories outperform Reels by 24% engagement in 2025, shaking up influencer strategies across India. The numbers don’t lie—users are responding more to Stories…
1. Introduction: The Surge in Brand Spending on Influencer Campaigns In 2025, more than 40% of brands are increasing their spending on influencer campaigns—and the trend is only accelerating. Marketers…
In 2025, the debate around Instagram vs TikTok benchmarks has become more intense than ever. Marketers are constantly seeking clear answers: Which platform performs better? Who brings in more engagement?…
In 2025, influencer marketing has become more than just a trend—it’s a strategic necessity. As audiences grow smarter and attention spans shrink, the most effective content formats are driving better…
1. Introduction: Understanding the Shift in Lead Gen with Influencers In 2025, the way brands generate leads has undergone a radical transformation. The days of cold emails and clickbait ads…
In India’s fast-evolving digital landscape, putting your eggs in one marketing basket just doesn’t work anymore. For brands to grow — and stay relevant — they must adopt an integrated…
Introduction: Why Twitter Analytics Matters More Than Ever In today’s fast-paced digital world, brands don’t have the luxury to post and hope for the best. it has become a strategic…
1. Introduction: The Surprising Shift in Influencer Marketing in 2025 In 2025, the influencer marketing landscape in India and across the globe will have taken a decisive turn. A new…