How to Collaborate with Anushka Sen for Campaigns
1. Introduction: Why Anushka Sen is the Go-To Celebrity Influencer In the crowded Indian influencer space, one name consistently stands out — Anushka Sen. At just 22 years old, she…
influencer marketing
What Is Performance-Based Marketing? A Beginner’s Guide
1. Introduction: What is Performance-Based Marketing? In the fast-moving world of digital advertising, brands no longer have the luxury to spend blindly. Performance-based marketing has emerged as a smarter alternative.…
Micro Cooking Channels in India with Under 100K Subscribers
Introduction Micro cooking channels in India under 100K subscribers are reshaping the landscape of digital culinary content. Unlike mass-market food creators, these creators bring local flair, real family kitchens, regional…
UGC in Performance Marketing: Why It’s Driving 3x Conversions
In India’s ever-evolving digital space, UGC in performance marketing has become a game-changer for D2C and digital-first brands. What was once a secondary tactic is now a primary driver of…
How 50 Beauty Brands Grew Using Regional Influencers
1. Introduction: The Power of Regional Influence in India’s Beauty Landscape India’s beauty industry is rapidly evolving, and one surprising yet powerful catalyst behind this growth is the rise of…
Real Results: How 25 Brands Got 3x Conversions Using UGC
1. Introduction: Why Brands Are Racing Towards UGC User-generated content (UGC) has quietly transformed from a trendy idea into a full-scale brand strategy. In today’s fast-paced digital world, brands that…
Is Broadcast Advertising Still Worth It in 2025?
1. Introduction: Is Broadcast Advertising Dead or Just Evolving? Broadcast advertising has been the backbone of brand promotion in India for decades. From iconic jingles on the radio to memorable…
Instagram Stories Outperform Reels by 24% Engagement in 2025
Introduction: What the 2025 Data Reveals Instagram Stories outperform Reels by 24% engagement in 2025, shaking up influencer strategies across India. The numbers don’t lie—users are responding more to Stories…
40%+ Brand Spending on Influencer Campaigns: 2025 Report
1. Introduction: The Surge in Brand Spending on Influencer Campaigns In 2025, more than 40% of brands are increasing their spending on influencer campaigns—and the trend is only accelerating. Marketers…
Instagram vs TikTok: Engagement & CPA Benchmarks, 2025 Data
In 2025, the debate around Instagram vs TikTok benchmarks has become more intense than ever. Marketers are constantly seeking clear answers: Which platform performs better? Who brings in more engagement?…