Can UGC Ads Lower CAC? Here’s the Data
In early 2024, a Gurgaon-based D2C skincare founder spent ₹28 lakhs in 60 days on Meta and Google ads, hoping performance creatives would scale profitably. Traffic looked strong. Click-through rates…
Marketing
Brand Deals vs Affiliate: What Pays More?
Two beginners start content creation in the same month, both with fewer than 20,000 followers and similar ambitions. By month four, one proudly celebrates a ₹7,000 brand deal. The other…
Honest Digital Marketing Agency Reviews for 2026
In 2026, agencies don’t lose clients because of bad ads. They lose them because of bad Google reviews — and that’s where structured DMA Google Review Management becomes critical. That…
API Performance Testing: How API-Driven Checks Improved Product Performance
At 11:47 PM, a creator’s reel crossed one million views, and traffic surged almost instantly. In moments like these, api performance testing becomes the difference between controlled growth and silent…
Myntra Online Shopping: What Shoppers Really Think in 2026
Introduction Myntra customer reviews 2026 reveal important trends in online shopping across India. Shoppers focus heavily on product quality, delivery speed, and overall experience. Analyzing Myntra shopper feedback 2026 gives…
Why Community Management Is Becoming More Powerful Than Ads
Introduction: When Ads Get Ignored, Communities Get Invited Community management has quietly moved from the sidelines to the centre of brand growth. Most people do not notice this shift immediately.…
Top Digital Agencies: A Simple Breakdown of the Best 100
Most brands don’t fail online because their product is weak. They fail because they trust the wrong digital agency. In today’s attention economy, clicks are easy to buy, but credibility…
15 Instagram Marketing Agency Picks Brands Trust
Instagram is no longer just a branding platform in India. It is where purchase decisions happen daily. From skincare to SaaS, brands now win or lose attention in seconds. That…
15 Creative Advertising Agencies Doing Things Differently
Why Traditional Advertising Lost Its Impact Advertising did not become ineffective because brands stopped spending money. Instead, it lost power because audiences stopped believing polished brand narratives. In India, where…
Ecommerce Marketing Agencies That Drive Sales Growth
The Reality of Selling Online in India Selling online in India looks exciting from the outside. Yet behind every “overnight success” brand hides months of wasted ad spend, stalled growth,…