The Largest Community of Influencers in India
1. Introduction: The Power of Food Startup using Micro-Influencers In India’s fast-evolving food industry, startups are discovering a unique growth hack — leveraging the power of micro-influencers. This case of…
Introduction: Why Starting an Online Store with No Money is Possible India’s digital revolution has turned shopping upside down. Today, groceries, clothes, and even luxury watches are ordered online. And…
Introduction India’s entertainment landscape isn’t what it was ten years ago. Smartphones in almost every pocket and cheap internet have turned OTT platforms in India into daily essentials for millions.…
Introduction In 2025, Indian marketers are asking a pressing question: Do nano-influencers outperform celebrities? The answer is becoming increasingly clear. While celebrities offer visibility, nano-influencers—those with 5K–50K followers—deliver genuine engagement,…
1. Introduction: Understanding the Indian Influencer Marketing Landscape Influencer marketing in India has evolved into a dynamic and integral component of digital marketing strategies. With a burgeoning creator economy and…
Introduction The rise of regional influencers in India isn’t just a passing trend it’s quietly rewriting the rules of digital marketing. Over the last few years, brands have discovered that…
Introduction The digital marketing world is evolving faster than ever, and 2025 has brought a powerful shift in how brands connect with people. No longer is personalization about simply adding…
1. Introduction: Ekta Kapoor’s Recognition as a Global Icon When the global industry celebrated its “40 Most Influential Women in Film” list, one name that instantly resonated with Indians was…
India’s entertainment industry has produced many icons, but few have mastered marketing like Ekta Kapoor. Known as the “Queen of Indian Television,” she transformed how Indians consumed daily soaps, films,…
Introduction Over the past few years, India’s direct-to-consumer (D2C) landscape has gone through a serious transformation. What started as a handful of ambitious startups has now exploded into a full-blown…