What is Mobile Advertising? A Beginner’s Guide
Introduction What is mobile advertising? In simple terms, it’s the art and science of placing ads on mobile devices to reach people where they spend most of their time —…
Marketing
Paid Search Advertising: 2025 Guide for Startups
In today’s startup ecosystem, gaining visibility isn’t just about having a great product. It’s about being seen, clicked on, and remembered. That’s where Paid Search Advertising comes in. In 2025,…
Should You Add TV Ads to Your D2C Strategy?
Introduction: Rethinking TV in a D2C Era Direct-to-consumer (D2C) brands have traditionally relied on digital channels, performance marketing, and influencer marketing to grow. But a surprising trend is emerging—should you…
Direct Mail Advertising for D2C: Does It Still Convert?
1. Introduction: A Traditional Medium in a Digital Era Direct Mail Advertising might seem like a nostalgic whisper from a time before the internet. Yet, for Direct-to-Consumer (D2C) brands today,…
What Is Print Advertising? A Simple Guide for Marketers
1. Introduction: Understanding the Power of Print in a Digital Age In an era dominated by screens, pixels, and algorithmic trends, one might wonder, “What is print advertising”? While digital…
Brands Use Earned Media Value to Measure Influencer ROI
Introduction: The New Gold Standard in Influencer ROI In 2025, the influencer marketing landscape in India has taken a sharp turn toward accountability and impact. One major revelation? 74% of…
What Makes Nano Influencers More Trustworthy Than Celebs?
Introduction: Why the Shift in Trust Is Real In today’s digital-first world, brands are asking one pressing question: Are Nano Influencers More Trustworthy Than Celebs? It might sound surprising, but…
Key Metrics Brands Use in Influencer Campaigns
Influencer marketing in India is no longer an optional strategy; it’s now an essential tool in a brand’s digital growth toolkit. But as brands invest more in creators and user-generated…
Survey Report: Engagement Rates of Micro vs Macro Influencers
Introduction The Engagement Rates of Micro vs Macro Influencers have sparked an industry-wide debate, especially in 2025 as brands double down on ROI from digital spends. As India rapidly expands…
GoodFirms Interview: Vishal Sharijay on Hobo.Video
Introduction: A Game-Changer for the Creator Economy The GoodFirms Interview: Vishal Sharijay on Hobo.Video’s Creator-Led Disruption opens a window into the future of influencer marketing in India. With UGC videos…