How Chin Lung Built a Loyal Community
Creating a community that genuinely cares about your brand isn’t easy. Yet, Chin Lung managed to do it masterfully. His approach demonstrates that building trust, fostering engagement, and turning casual…
Marketing
How to Use SMS Marketing for Ecommerce Growth
SMS campaigns for online sales have become a game-changer for ecommerce brands in India. With most users accessing online stores via mobile, text message marketing ensures fast, direct communication. Ecommerce…
How Automation Helps You Save Time in Marketing
Marketing has changed dramatically in the digital era. With rising competition and ever-increasing consumer expectations, efficiency is key. Time-saving marketing tools are helping brands streamline their workflows, automate repetitive tasks,…
Brand Audit Checklist for 2025
Building a brand in 2025 is not about sounding loud or looking perfect. It is about staying honest, consistent, and visible where your audience already spends time. Indian consumers today…
Things Every First-Time Founder Should Know
Introduction: The Rollercoaster of First-Time Founding Riya sat in her small Mumbai apartment, staring at her laptop, heart pounding. She had just hit “send” on her first investor pitch. For…
How to Use AI for Social Media Planning
Social media is now central to brand growth across India. If you want your brand to stand out, using an AI social media strategy can help you plan smarter, post…
How Creator-Led Ads Are Changing Marketing
Introduction In recent years, the marketing world in India and beyond has begun to shift dramatically. Traditional ads the kind you see on TV or in print still exist, but…
Best Marketing Strategies for Growing a Business This Year
Introduction Growing a business in today’s market feels exciting, unpredictable and sometimes overwhelming. There are countless channels, tools and trends, yet only a few genuinely help brands grow. When you…
How to Create a Marketing Plan Step by Step
Marketing without a plan often leads to wasted budgets and scattered campaigns. This marketing plan creation guide is designed for founders, marketers, and brand teams who want clarity in execution.…
Top 17 Search Engine Marketing Agencies in 2025
1. What Is Search Engine Marketing and Why It Matters in 2025 Search Engine Marketing, commonly known as SEM, helps brands appear at the exact moment people search for products…