Fixed Fee vs Performance-Based Marketing: Which Wins ROI?
Introduction: The ROI Debate That Every Brand Must Face Whether you’re a startup or a scaled D2C business, you’ve likely faced this dilemma: Fixed Fee vs Performance-Based Marketing — which…
Marketing
The ROI of TV Ads in the Age of Reels & Shorts
1. Introduction: TV Ads in a Changing Media Landscape In India’s rapidly evolving media ecosystem, understanding the ROI of TV Ads has never been more important. As Reels, Shorts, and…
Performance Marketing vs SEM: What Should D2C Brands Pick?
Introduction: The Marketing Tug-of-War for D2C Brands In India’s rapidly evolving digital marketplace, D2C (Direct-to-Consumer) brands are constantly exploring the best tools to stand out. Two prominent contenders dominate paid…
How D2C Founders Can Blend TV & Digital Creatively
1. Introduction: The New Age D2C Playbook In today’s hyper-connected world, Direct-to-Consumer (D2C) brands are rewriting the marketing rulebook. The new-age Indian consumer is no longer just watching TV or…
Consider When Optimising a Search Engine Marketing Campaign?
Introduction: Why SEM Campaign Optimization Needs More Than Just Budget Running a search engine marketing campaign is like investing in the stock market—your returns depend on strategy, not just spending.…
How Much Does Broadcast Advertising Cost in India (2025)?
Introduction: Why Brands Still Invest in Broadcast Advertising Despite the boom of digital ads, broadcast advertising still drives mass impact in India. Whether it’s a 30-second TV spot during IPL…
Real Results: How 25 Brands Got 3x Conversions Using UGC
1. Introduction: Why Brands Are Racing Towards UGC User-generated content (UGC) has quietly transformed from a trendy idea into a full-scale brand strategy. In today’s fast-paced digital world, brands that…
Do Celebrity Endorsements Still Work?
Introduction: The Celebrity Endorsement Dilemma in India In India, celebrity endorsements have long been a cornerstone of brand marketing. From Amitabh Bachchan to Virat Kohli, stars have sold everything from…
Top Programmatic Advertising Agency in India (2025)
Introduction: The Rise of Programmatic in India In 2025, programmatic advertising is no longer an emerging trend—it’s the backbone of digital ad strategy. Every modern brand, from startups to legacy…