Key Metrics Brands Use in Influencer Campaigns
Influencer marketing in India is no longer an optional strategy; it’s now an essential tool in a brand’s digital growth toolkit. But as brands invest more in creators and user-generated…
Marketing
Survey Report: Engagement Rates of Micro vs Macro Influencers
Introduction The Engagement Rates of Micro vs Macro Influencers have sparked an industry-wide debate, especially in 2025 as brands double down on ROI from digital spends. As India rapidly expands…
GoodFirms Interview: Vishal Sharijay on Hobo.Video
Introduction: A Game-Changer for the Creator Economy The GoodFirms Interview: Vishal Sharijay on Hobo.Video’s Creator-Led Disruption opens a window into the future of influencer marketing in India. With UGC videos…
13 Best Conversion Rate Optimization Tools for D2C Brands (2025)
In the fast-moving world of Direct-to-Consumer (D2C) brands, conversion rate optimization tools are the unsung heroes behind every successful campaign. While digital advertising gets the credit for drawing traffic, it’s…
Inside 5 Viral PPC Campaigns That Converted Creators into Buyers
Introduction Pay-per-click advertising has seen a tremendous evolution in recent years—especially when targeting creators and influencers. Today, creator-focused PPC campaigns are no longer just about impressions or clicks; they are…
What D2C Brands Can Learn from Labubu’s Celebrity FOMO
Introduction: The Buzz Around Labubu and What It Means for D2C Brands In today’s hyper-social world, FOMO (Fear of Missing Out) is more than just a feeling — it’s a…
72% of D2C Founders Say UGC Helped Cut CAC: Here’s How
Introduction: Why D2C Brands Are Obsessed with UGC in 2025 User-generated content (UGC) has become a game-changer for Indian D2C startups. According to a 2025 survey by LocalCircles, 72% of…
Free vs Paid CRO Tools: Which Ones Actually Work?
Introduction: Why CRO Tools Matter in 2025 Conversion Rate Optimization (CRO) tools are vital for every business that wants to scale—whether you’re a startup, an ecommerce store, or a marketer.…
Amura vs Hobo.Video: Who Drives Better UGC-Driven ROI?
1. Introduction: The Rising Influence of UGC in India’s Digital Marketing Landscape User-Generated Content (UGC) is no longer just a buzzword—it’s the bedrock of authentic, high-conversion digital marketing today. For…
What Drives Conversions? A Study of 10,000+ UGC Posts
Introduction: Why UGC Is the Real Conversion Driver Today User-generated content (UGC) is no longer just a trend — it’s a conversion powerhouse. In our deep-dive research titled What Drives…