The Largest Community of Influencers in India
Introduction: Why UGC Still Fails for Many Brands In the world of digital marketing, user-generated content (UGC) remains one of the most powerful tools. Yet, despite its popularity, many brands…
Introduction: The Dilemma of Indian D2C Brands Indian D2C brands are booming like never before. As digital-first companies, they face a tough choice every day—should they focus more on branding…
Introduction: Why This Debate Still Matters in 2025 In today’s noisy digital landscape, understanding the difference between branding and advertising is more crucial than ever. Especially for Indian startups, D2C…
Introduction: The Rise of a Critical Marketing Perspective Marketing isn’t just about selling anymore. It’s about questioning how, why, and for whom brands market. This mindset shift introduces us to…
1. Introduction: Why Understanding Creators Matters in 2025 In today’s rapidly changing digital world, collaboration is no longer a luxury—it’s a necessity. When we surveyed 800 creators, what we uncovered…
Introduction: What is Content Strategy Meaning for D2C Brands? In today’s digital-first India, the term “content strategy meaning” has become a crucial conversation for direct-to-consumer (D2C) brands. But what does…
1. Introduction: The Battle of Influencer Marketing Giants Influencer marketing is no longer a buzzword—it’s the future of brand engagement. As the Indian market shifts to more organic content, brands…
Introduction: What Is Event Marketing? In today’s brand-building playbook, event marketing is not just a buzzword. It’s a strategic weapon. What is event marketing? Simply put, it’s the practice of…
1. Introduction: The Digital Doorway That Still Counts In an era dominated by social media, AI chatbots, and WhatsApp business accounts, it’s easy to assume that static website sections are…
Introduction: Cracking the Code of PPC for Indian Startups For every Indian founder juggling between frugality and fast growth, the question looms large: Is paying per click worth it? This…