Who Is Barkha Singh? Top Facts Every Marketer Should Know
Introduction Social media has flipped the way celebrities and influencers engage with fans. Once upon a time, the only way to see your favorite star was in a cinema hall…
social media
Top 10 Social Media Advertising Trends to Watch in 2025
Introduction Social media has evolved into the heartbeat of the digital landscape. shaping the very fabric of modern marketing. Whether it’s a fledgling startup in Bengaluru trying to make its…
Social Media Ads vs. Google Ads: Which Is Better for Your Startup?
Introduction For startups in India, every marketing rupee carries weight. Deciding between social media ads and Google Ads isn’t just a choice about visibility; it’s about stretching your budget to…
Social Media Ad Budgeting: A Guide for Startup Founders
Introduction If you’re running a startup in India, you know how tight every rupee can be. Spending too much on ads can quickly drain your runway. Spending too little, and…
Case Study: How We Scaled a Campaign Using Social Ads
Introduction Launching a campaign in India’s digital space today is like navigating a stormy sea. Platforms such as Instagram, Facebook, YouTube, X (Twitter), and LinkedIn constantly shift their algorithms, often…
What Are LSI Keywords & Why Startups Must Use Them
Introduction Let’s be honest, getting noticed online is tougher than ever. Startups in India are competing against millions of blogs, videos, and posts published every single day. Just repeating your…
Twitter Advanced Search vs. Twitter Search: A Complete Comparison
In the dynamic world of social media, Twitter (now X) stands as a pivotal platform for real-time information, discussions, and trends. For brands, marketers, and influencers, the ability to navigate…
Hashtag Count on Twitter vs. Instagram
Introduction: Understanding Hashtag Dynamics on Social Media Hashtags are no longer just decorative labels they are strategic levers driving content discoverability, audience engagement, and brand recognition. Marketers, especially in India,…
What Is Username in Instagram & Why It Matters for Your Brand
When you create an account on Instagram, the first thing you decide is your username. Many people choose it casually, but in reality, your Instagram username plays a critical role…
Algorithm Meaning: How It Determines Your Post Visibility
The digital world runs on unseen rules, and one of the most powerful yet misunderstood of these is the algorithm. The algorithm meaning is simple at first glance, but when…