Introduction:

Music connects people before words do. Today, YouTube sits at the centre of global music discovery. From Bollywood hits to global pop anthems, millions search, stream, and follow Music YouTube Channels every single day. In fact, YouTube reports that over 2 billion logged‑in users consume music content monthly. That makes Music YouTube Channels more powerful than radio, TV, or streaming apps combined.

For Indian audiences, the emotional bond with music runs deep. People follow singers, labels, remix artists, and independent creators daily. Therefore, understanding Music YouTube Channels is not only entertainment driven. It is also business driven. Brands, artists, and creators grow visibility here faster than any other platform.

This guide lists the Top 100 Music YouTube Channels in the World. It also explains why these channels matter, how they influence culture, and where creators can grow next. If you want the whole truth about music discovery, influence, and monetisation, this guide delivers depth.

1. What Makes Music YouTube Channels So Powerful

Music YouTube Channels thrive because they mix sound, visuals, and emotion. Unlike audio apps, YouTube adds faces, stories, and moments. Therefore, fans feel closer to artists.

Globally, music videos dominate YouTube’s top‑viewed list. “Baby Shark” crossed 14 billion views. Indian label T‑Series crossed 260 million subscribers. These numbers prove scale.

Moreover, YouTube supports discovery for new artists. Independent singers now reach global listeners without labels. This shift changed the influencer economy. Today, the influencer is often a musician first.

For brands, this creates opportunity. Music creators influence fashion, lifestyle, and youth culture. Therefore,influencer marketing Indiaincreasingly includes music creators.

Amplify Your Brand,
One Influence at a Time.

Connect with an Expert

2. Categories of Music YouTube Channels

Music YouTube Channels fall into clear categories. Each serves a different audience need.

2.1 Record Label Channels

Labels dominate reach. Channels like T‑Series, Sony Music, and Universal Music publish official releases. They benefit from massive libraries.

2.2 Artist‑Owned Channels

Artists like Justin Bieber, Bad Bunny, and Arijit Singh control branding directly. Fans prefer authentic uploads.

2.3 Independent and Remix Creators

Independent creators remix, cover, or reinterpret songs. They grow fast because of relatability.

2.4 Genre‑Specific Channels

Some channels focus on EDM, classical, lo‑fi, or devotional music. Niche focus builds loyalty.

This diversity explains why Music YouTube Channels dominate digital culture.

3. Top 100 Music YouTube Channels in the World (Grouped)

Instead of a flat list, this section groups the Top 100 Music YouTube Channels in the World by type and influence.

4. Global Record Label Giants

1. T‑Series (India)
2. Sony Music India
3. Zee Music Company
4. Universal Music Group
5. Warner Music Group
6. Tips Official
7. Lahari Music
8. Saregama Music
9. YRF Music
10. Speed Records

These channels dominate subscribers and views. T‑Series alone crossed 260 million subscribers in 2024. That scale makes it the most subscribed channel globally.

Record labels benefit from volume. However, engagement often stays lower than artist channels. Still, brands prefer labels for reach‑based campaigns.

5. Top International Artist Music YouTube Channels

11. Justin Bieber
12. Taylor Swift
13. Ed Sheeran
14. Eminem
15. Ariana Grande
16. Bad Bunny
17. BTS
18. Blackpink
19. Drake
20. Shakira

These artists drive culture globally. Their Music YouTube Channels mix music videos, shorts, and behind‑the‑scenes clips. Taylor Swift’s channel crossed 58 billion views. That proves loyalty.

Brands collaborate selectively here. Authentic alignment matters more than money.

6. Top Indian Artist Music YouTube Channels

21. Arijit Singh
22. Neha Kakkar
23. Badshah
24. Yo Yo Honey Singh
25. Diljit Dosanjh
26. Jubin Nautiyal
27. Shreya Ghoshal
28. Guru Randhawa
29. Sidhu Moosewala (official)
30. A. R. Rahman

Indian Music YouTube Channels combine emotion, language, and mass appeal. Punjabi and Hindi music travel globally. Therefore, brands targeting NRIs use these channels heavily.

7. EDM and Electronic Music Channels

31. Marshmello
32. Alan Walker
33. NCS (NoCopyrightSounds)
34. Monstercat
35. Spinnin’ Records
36. David Guetta
37. Calvin Harris
38. DJ Snake
39. Martin Garrix
40. Illenium

EDM channels dominate youth audiences. Shorts and reels boost discovery. Many creators here master UGC Videos formats.

8. Independent and Creator‑Led Music Channels

41. B Praak
42. Ritviz
43. King
44. Sanam
45. Darshan Raval
46. Anuv Jain
47. Prateek Kuhad
48. Shirley Setia
49. Vidya Vox
50. Conkarah

Independent creators prove how to grow without labels. Many started by uploading covers. Their journey answers how to become an influencer in music.

9. Regional and Language‑Focused Channels

51. Aditya Music (Telugu)
52. Saregama Tamil
53. Think Music India
54. Lahari Kannada
55. Speed Records Punjabi
56. Wave Music Bhojpuri
57. White Hill Music
58. T‑Series Bhakti
59. Isaiaruvi
60. Desi Music Factory

Regional music drives massive watch time. India’s language diversity fuels growth. Brands ignore this at their own risk.

10. Classical, Devotional, and Soul Music Channels

61. Veena Music
62. Bhajan India
63. Spiritual Mantra
64. Art of Living Bhajans
65. Classical Music India
66. Coke Studio Pakistan
67. Coke Studio India
68. MTV Unplugged
69. Maithili Thakur
70. Shankar Tucker

These Music YouTube Channels attract loyal, older audiences. Engagement stays high. Trust runs deeper.

11. Lo‑Fi, Chill, and Study Music Channels

71. Lofi Girl
72. Chillhop Music
73. College Music
74. Relaxing White Noise
75. StudyMD
76. Soothing Relaxation
77. Cafe Music BGM
78. AlexRainBirdMusic
79. Free Background Music
80. Chill Beats Music

These channels prove utility matters. Music supports productivity. View duration stays long.

12. Music YouTube Channels and Influencer Marketing

Music creators influence trends beyond sound. Fashion, slang, and lifestyle follow. Therefore,influencer marketingincreasingly integrates musicians.

Brands use music creators for launches and reels. AI tools now match brands with the right creators. AI influencer marketing improves targeting and ROI.

In India, music influencers outperform many lifestyle creators. Trust stays higher. Emotion drives recall.

13. Role of AI and UGC in Music Growth

AI tools help artists analyse trends. Shorts powered byAI UGCboost discovery. However, creativity still leads.

UGC remixes, dance reels, and covers push songs viral. This loop fuels YouTube growth.

Platforms like Hobo.Video support creators using tech plus human strategy. That balance matters.

14. How Brands Should Work With Music Creators

Brands must respect creativity. Forced ads fail. Instead, integrate naturally.

Music creators prefer long‑term partnerships. They value creative freedom. Therefore, brands should focus on shared stories.

Choosing the best influencer platform simplifies this process.

15. Future of Music YouTube Channels

Short‑form video dominates. Regional music grows. Independent artists win loyalty.

Therefore, Music YouTube Channels will remain central to culture and commerce.

Conclusion: Key Learnings from Top Music YouTube Channels

1. Summary and Learnings

• Music YouTube Channels dominate discovery
• Labels bring scale, creators bring trust
• Regional and indie music grows fastest
• UGC fuels virality
• AI supports, not replaces creativity

Understanding Music YouTube Channels helps brands and creators grow smarter. The ecosystem rewards authenticity.

About Hobo.Video

Hobo.Video s India’s leading AI‑powered influencer marketing and UGC company. With over 2.25 million creators, it offers end‑to‑end campaign management designed for brand growth. The platform combines AI and human strategy for maximum ROI.

Services include:

• Influencer marketing
• UGC content creation
• Celebrity endorsements
• Product feedback and testing
• Marketplace and seller reputation management
• Regional and niche influencer campaigns

Trusted by top brands like Himalaya, Wipro, Symphony, Baidyanath, and the Good Glamm Group.

You care about your brand — we care about its growth.Let’s connect.
We’re a growing community of creators doing big things — you in?Join now.