Mumbai has always been the heartbeat of India’s fashion, film, and culture. In 2025, the city continues to dominate as the hub for influencer marketing and digital brand campaigns. Brands are now more inclined towards working with Mumbai Influencers because of their wide reach, authenticity, and cultural relevance. From lifestyle and food to travel and fashion, creators from Mumbai are shaping consumer choices every single day.

According to a 2024Statistareport, the Indian influencer marketing industry crossed ₹1,900 crore in value and is expected to grow by 25% in 2025. Out of this, a significant share is driven by social media influencers in Mumbai who are closely aligned with evolving brand campaigns. For marketers, working with digital creators from Mumbai is no longer optional—it is now central to driving sales, engagement, and awareness.

In this article, we will explore the top Mumbai influencers across industries, understand the trends in influencer marketing in Mumbai for 2025, and see how brands can collaborate with them effectively. If you are a brand looking for the best influencers for brand promotion in Mumbai, or if you are curious about the popular content creators in Mumbai, this is your complete guide.

1. The Rise of Mumbai Influencers in 2025

The power of Mumbai Influencers has grown exponentially. With India becoming one of the world’s top three digital markets, brands are prioritizing campaigns with creators based in metro cities. Mumbai, being the financial and entertainment capital, has naturally emerged as the strongest hub.

1.1 Why Mumbai is the Core of Influencer Marketing

Mumbai is not just a city; it is India’s fashion capital, Bollywood headquarters, and a melting pot of cultures. This unique blend makes it the most preferred location for influencer-driven campaigns. Social media influencers in Mumbai often get early access to trends, making them trendsetters across industries.

Additionally, the city’s creators cater to a multilingual and multicultural audience, which makes them relatable not only to metro audiences but also to tier-2 and tier-3 city consumers. As per KPMG India, more than 65% of brand-led influencer campaigns in 2024 had participation from digital creators from Mumbai.

1.2 Data on the Growth of Influencers in Mumbai

• According to Influencer.in, India now has over 3.5 million active creators. Out of these, nearly 22% are based in Mumbai.
• The average engagement rate for popular content creators in Mumbai stands at 5.2%, higher than the global average of 3.8%.
• Reports show that influencer marketing in Mumbai 2025 will contribute nearly 30% of India’s total influencer-led campaigns.

This data proves that for any brand, working with top Instagram influencers in Mumbai is no longer an experiment but a proven strategy.

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2. Types of Mumbai Influencers Brands Work With

Different industries require different influencers. Brands cannot adopt a “one size fits all” approach in 2025. Mumbai offers a variety of influencers, each with unique expertise.

2.1 Mumbai Fashion Influencers

Fashion is synonymous with Mumbai. The rise of Mumbai fashion influencers has transformed how Indians view style and clothing. From streetwear to luxury couture, these influencers bring global fashion closer to Indian consumers. They often collaborate with leading designers, showcase at Lakmé Fashion Week, and are tapped by e-commerce giants.

For brands, these influencers are a goldmine because of their aspirational yet relatable style content. Their Instagram reels and UGC videos drive instant traction, making them essential for brand promotions.

2.2 Mumbai Lifestyle Influencers

Lifestyle creators are highly versatile. Mumbai lifestyle influencers often cover fashion, wellness, home décor, and even entrepreneurship. Their broad content appeals to urban millennials and Gen Z audiences, especially those looking for daily inspiration.

For example, collaborations with lifestyle influencers often include product placements for fitness gear, beauty brands, or sustainable living solutions. In 2025, brands prefer lifestyle creators because of their ability to integrate different categories seamlessly.

2.3 Mumbai Food Bloggers

Food content is timeless, and Mumbai has no shortage of culinary experts. From street food reviews in Juhu to fine dining experiences in Bandra, Mumbai food bloggers are trendsetters in the culinary scene.

Brands in hospitality, packaged foods, and delivery apps often rely on these influencers. In 2024, Zomatoreported that food campaigns with popular content creators in Mumbai resulted in 30% higher order conversions compared to generic ads.

2.4 Mumbai Travel Influencers

Travel is another booming niche. Mumbai travel influencers create content around destinations across India and abroad, while also spotlighting hidden gems within Maharashtra. These creators drive aspirational value for young Indians who view travel as a lifestyle choice.

Collaboration with travel influencers ensures that tourism boards, airlines, and hospitality brands reach consumers with authentic storytelling. Their UGC videos often outperform studio-shot advertisements due to higher relatability.

3. Best Influencers for Brand Promotion in Mumbai

Mumbai has emerged as the influencer capital of India, and brands consistently look for creators here to drive their campaigns. These influencers connect with diverse audiences and cover lifestyle, travel, fashion, food, and entertainment. Here are the top 10 Mumbai influencers every brand should know:

3.1 Prajakta Koli (@mostlysane)

Prajakta Koliis one of Mumbai’s most loved content creators, known for her witty YouTube sketches and relatable Instagram reels. With a massive following, she blends humor and social issues seamlessly. Her approachable personality makes her a trusted choice for brands across beauty, lifestyle, and entertainment. She is often called the “voice of Indian millennials.”

3.2 Ranveer Allahbadia (@beerbiceps)

Ranveer Allahbadia, also known asBeerBiceps, is a popular lifestyle influencer and entrepreneur from Mumbai. He creates content on fitness, entrepreneurship, mental health, and self-growth. With his podcast “The Ranveer Show,” he engages thought leaders and celebrities, attracting a wide audience. His versatility makes him a strong influencer for campaigns in fitness, grooming, and personal development.

3.3 Malvika Sitlani (@malvikasitlaniofficial)

Malvika Sitlaniis a Mumbai-based beauty and lifestyle influencer who has built a loyal audience through her authentic content. She regularly shares beauty tutorials, skincare tips, and lifestyle updates. Known for her elegance and honesty, she resonates deeply with young women in urban India. Brands in the beauty, wellness, and fashion industries often collaborate with her.

3.4 Siddharth Batra (@siddharth93batra)

Siddharth Batrais a men’s fashion and lifestyle influencer redefining masculinity in India. Based in Mumbai, he experiments boldly with style, skincare, and grooming, challenging stereotypes. His vibrant personality and innovative content make him a favorite among progressive youth. Brands in men’s grooming, luxury fashion, and lifestyle often feature him in their influencer strategies.

3.5 Komal Pandey (@komalpandeyofficial)

Komal Pandeyis one of Mumbai’s top fashion influencers, known for her creative styling and bold outfits. She often reinvents looks using Indian and Western elements. Her unique content inspires fashion-forward audiences across the country. Komal’s collaborations with high-end fashion and beauty brands have made her a style icon and a trendsetter in the influencer space.

3.6 Dolly Singh (@dollysingh)

Dolly Singhis a comedian, fashion, and lifestyle influencer from Mumbai. She rose to fame through humorous sketches and now blends comedy with fashion-forward content. Her quirky persona and relatable humor appeal to a broad audience. She collaborates with lifestyle, fashion, and entertainment brands, bringing fun and freshness to influencer marketing campaigns.

3.7 Shereen Sikka (@shereenlovebug)

Shereen Sikkais a Mumbai-based fashion, lifestyle, and travel influencer with a distinct voice in the industry. She curates elegant, chic looks and shares her travel experiences with her audience. Known for her refined content, Shereen has worked with premium fashion and lifestyle brands. She embodies aspirational yet relatable content that resonates with urban audiences.

3.8 Masoom Minawala (@masoomminawala)

Masoom Minawala, often called “Miss Style Fiesta,” is an internationally recognized fashion influencer from Mumbai. She represents Indian fashion on global platforms, including walking at fashion weeks. Her content blends luxury fashion with Indian sensibilities. Masoom’s influence extends to both local and global brands, making her one of the strongest names in Mumbai’s influencer landscape.

3.9 Kusha Kapila (@kushakapila)

Kusha Kapilais a digital creator and comedian who hails from Delhi but now dominates Mumbai’s influencer scene. Known for her funny characters and sharp commentary, she has built a strong fan base. Kusha collaborates with lifestyle, fashion, and entertainment brands while also acting in OTT content. Her blend of humor and authenticity makes her widely popular.

3.10 Aashna Shroff (@aashnashroff)

Aashna Shroffis a Mumbai-based fashion and lifestyle influencer with a highly engaged audience. She is admired for her chic, minimalist style and thoughtful content. Her Instagram presence combines fashion, beauty, and travel inspiration. Aashna has worked with leading international and Indian brands, cementing her as one of the most trusted voices in Mumbai’s influencer industry.

4. Influencer Marketing in Mumbai 2025: Trends & Insights

4.1 AI Influencer Marketing

2025 has seen a surge in AI influencer marketing strategies. Brands are combining human creativity with AI-driven analytics to find the right influencers. Platforms like Hobo.Video, considered a top influencer marketing company, is already leveraging AI UGC solutions to deliver higher campaign efficiency.

4.2 Rise of Micro and Nano Influencers

While mega influencers still dominate headlines, micro and nano creators from Mumbai are gaining prominence. Their smaller but highly engaged communities are ideal for targeted campaigns. Influencer marketing India is no longer just about reach but also about engagement.

4.3 UGC Videos and Authentic Content

Another big trend is the shift towardUGC videos. Consumers prefer raw, real, and authentic content over heavily produced advertisements. This is where Mumbai’s creators excel—they blend storytelling with relatability, making their content perform better in 2025 campaigns.

5. Top Instagram Influencers in Mumbai You Should Know

5.1 Fashion Icons on Instagram

Among the top Instagram influencers in Mumbai, fashion icons lead the charge. Their feed showcases luxury, streetwear, and sustainable fashion trends. Brands often prefer them for launches, lookbooks, and global collaborations.

5.2 Lifestyle Stars on Instagram

Many Mumbai lifestyle influencers have built communities around wellness, fitness, and aspirational living. Their Instagram reels rack up millions of views, making them perfect for consumer brands.

5.3 Food & Travel Creators on Instagram

Instagram is also the primary platform for Mumbai food bloggers and Mumbai travel influencers. Their visually rich content helps brands reach audiences looking for experiences.

6. Case Studies: Successful Campaigns with Mumbai Influencers

6.1 Fashion Retail Brand Collaboration

A leading e-commerce fashion brand collaborated with Mumbai fashion influencers during its 2024 summer sale. The campaign achieved 18% higher conversions compared to the brand’s TV campaigns.

6.2 Food Delivery App Partnership

A food delivery app engaged with Mumbai food bloggers to promote local restaurants. The campaign increased app downloads by 25% within two weeks.

6.3 Tourism Campaign with Travel Influencers

The Maharashtra Tourism Board partnered with Mumbai travel influencers in late 2024. Their campaign videos collectively received over 12 million organic views on Instagram and YouTube.

7. How to Work with Mumbai Influencers Effectively

7.1 Defining Campaign Goals

Before reaching out to Mumbai influencers, brands must define campaign goals. Are you looking for awareness, conversions, or long-term positioning? This clarity ensures better ROI.

7.2 Choosing the Right Influencers

Not all influencers fit every brand. Use AI-driven tools on platforms likeHobo.Video, the best influencer platform, is used to identify relevant creators. Look at engagement rate, follower authenticity, and niche alignment.

7.3 Building Long-Term Partnerships

Brands must avoid one-off campaigns. Consistency is key. Long-term collaborations with famous Instagram influencers ensure greater brand loyalty and sustained consumer trust.

8. Conclusion: Learning and Insights for 2025

8.1 Key Learnings for Brands

• Mumbai influencers are central to brand campaigns in 2025 because of their authenticity and reach.
• Fashion, lifestyle, food, and travel niches dominate the influencer landscape.
• Data shows that campaigns with digital creators from Mumbai consistently outperform traditional ads.
• Trends like AI influencer marketing, UGC videos, and micro-influencers are shaping the future.
• Working with top Instagram influencers in Mumbai is essential for ROI-driven marketing.

Before you go, see the marketing insights of YouTube influencers from India and Bangladesh.Read here.

About Hobo.Video

Hobo.Video is India’s leading AI-powered influencer marketing and UGC company. With over 2.25 million creators, it offers end-to-end campaign management designed for brand growth. The platform combines AI and human strategy for maximum ROI.
Services include:

• Influencer marketing
• UGC content creation
• Celebrity endorsements
• Product feedback and testing
• Marketplace and seller reputation management
• Regional and niche influencer campaigns

Trusted by top brands like Himalaya, Wipro, Symphony, Baidyanath, and the Good Glamm Group.

The brands we work with don’t follow trends—they set them. If that sounds like you, let’s talk.Get in touch
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