Introduction

In today’s”digital-first business world“, LinkedIn carousel has become more than a resume platform—it is a storytelling stage for professionals, entrepreneurs, and brands. If you’ve scrolled through your LinkedIn feed lately, you’ve probably noticed carousel posts—those swipeable slides that make content more engaging, interactive, and digestible.

But the big question is: how to post a carousel on LinkedIn in the right way so that it actually drives engagement?

This guide gives you an in-depth, step-by-step roadmap to creating, uploading, and optimizing carousel posts. We’ll also cover tools like Canva, AI-powered design workflows, and examples from Indian brands and influencers. By the end, you’ll know exactly how to create a LinkedIn carousel in 2025 that not only looks good but also works as a magnet for attention, leads, and conversations.

1. What is a LinkedIn Carousel and Why It Matters

A LinkedIn carousel is a format that allows you to share multiple slides in a single post. Think of it like a mini presentation embedded in your feed. Users swipe left to move through your story, making it more engaging than a static post.

In India, this format has gained massive popularity among B2B marketers, consultants, recruiters, and even startup founders. A 2024 HubSpot study showed that carousel posts on LinkedIn generate 2x higher engagement compared to text-only posts.(Hubspot)

This means if you’re building thought leadership, showcasing product features, or even running LinkedIn carousel posts and ads, this format gives you more room to narrate your story.

2. Why Carousel Posts Work Better for Indian Audiences

Indian users on LinkedIn behave differently compared to Western audiences. Let’s break it down:

Amplify Your Brand,
One Influence at a Time.

Connect with an Expert

• Storytelling preference: Indians respond well to step-by-step explanations. A carousel gives exactly that—information in sequence.
• Regional diversity: Brands can create localized carousel campaigns for metro cities like Bengaluru while keeping another version for Tier-2 towns like Indore.
• Swipe culture: With Instagram Reels and Stories influencing content behavior, swipe-based learning feels natural to Indian professionals.(Influencer marketing in India).

For example, fintech startup Razorpay regularly posts LinkedIn carousels breaking down complex tax rules. These get thousands of shares because they combine design + step learning.

3. Step-by-Step: How to Post a Carousel on LinkedIn

If you’re wondering how to post a carousel on LinkedIn, here’s the exact roadmap:

3.1 Create Your Slides

• Use Canva, PowerPoint, or Figma.
• Keep each slide simple: 1 idea per page.
• Use brand colors and bold fonts.

3.2 Save Slides as PDF

• LinkedIn doesn’t support uploading PPT or multiple JPEGs as a carousel.
• Export your design as a PDF (Canva has a direct option).

3.3 Upload as a Document Post

• Go to your LinkedIn homepage.
• Click “Start a Post.”
• Select “Document” and upload your PDF.
• Add a catchy headline for the file.

3.4 Write an Engaging Caption

• Start with a hook (“Struggling to boost engagement?”).
• Use 3–5 bullet points.
• End with a call-to-action (“Swipe left to learn more”).

3.5 Publish and Monitor

• Post at peak hours: 8–9 AM (before office hours) or 6–8 PM (after work).
• Engage with comments in the first 60 minutes for algorithm push.

That’s it—you now know how to upload a carousel post on LinkedIn the right way.

4. Tools to Create LinkedIn Carousels in 2025

Creating visually appealing carousels is easier than ever thanks to design tools. Here are the best ones for Indian creators:

4.1 Canva

• Beginner-friendly, drag-and-drop.
• Hundreds of templates for LinkedIn posts.
• You can directly export as PDF.
• Great if you want to learn how to create a carousel post on LinkedIn usingCanva.

4.2 PowerPoint / Keynote

• Useful if you already work with slides.
• Limited design flexibility compared to Canva.

4.3 AI Tools (e.g., Designs.AI, Simplified)

• Generate full carousel designs with prompts.
• Great for how to make LinkedIn carousels with AI in minutes.

According to Canva’s India marketing survey (2024), 67% of Indian SMBs now use Canva for LinkedIn creatives. That’s a massive shift from traditional agencies to DIY design.

5. How to Boost Engagement with LinkedIn Carousel Posts

Simply posting a carousel doesn’t guarantee people will care. Most users scroll quickly, and unless your slides catch the eye, they’ll skip past. What usually works is putting thought into the first impression, keeping the middle tight, and then ending with something that makes people want to react.

5.1 Optimize the First Slide

The first slide sets the tone. Think of it like the title of a book—if it’s dull, no one will open it. Posts that start with a big question or a statement tend to work better. For example, saying “3 Things I Learned After Failing My Startup” is much more powerful than just writing “Startup Journey.” Many Indian professionals also like to use bright backgrounds, bold fonts, or short one-liners that grab attention right away.

5.2 Keep it Under 10 Slides

Studies show posts with 6–10 slides retain attention better. LinkedIn isn’t the place for 20-slide stories. Around 6–10 slides is usually enough to get the message across. It’s also worth remembering that a lot of people in India check LinkedIn while traveling or late in the evening. So, short and snappy carousels are more likely to get swiped through than long ones that feel like homework.

5.3 Add CTA in the Last Slide

The last slide shouldn’t just fade out—it should invite people to take the next step. Something as simple as “Comment if you want the checklist” or “Message me if you’d like to chat about this” works really well. Indian brands especially do better when the CTA sounds conversational and friendly, rather than pushing hard to sell.

5.4 Mix Organic and Paid Reach

RunLinkedIn carousel posts and adstogether. If a carousel starts doing well on its own, that’s the time to push it further with ads. This way, you don’t waste money on a post that hasn’t proven itself. Ola, for example, rolled out its EV updates this way—first sharing a carousel organically to create buzz, and later backing it up with targeted ads for city audiences. This mix of organic and paid helped them reach many more people without doubling their workload.

6. Examples of Engaging LinkedIn Carousels in 2025

Sometimes the best way to understand something is just by looking at how others are already doing it. Let’s take a few quick examples.

• Zomato Careers regularly puts out carousels about “Life at Zomato.” These posts don’t just talk about perks; they actually attract huge interest, with tons of people applying for jobs because of them.
• Freshworks takes a slightly different angle. They break down tricky SaaS topics in simple carousel slides. The style makes complex software ideas feel digestible, which is why their brand is seen as a thought leader in the space.
• Individual creators are crushing it too. For instance, Niharika Jain, aHobo.Videocreator, used skincare explainer carousels and grew to more than 500,000 followers in only six months.

These aren’t just fancy slides—real companies and individuals are using LinkedIn carousels to get actual results. It’s not theory anymore; it works out there in the wild.

7. Common Mistakes to Avoid

7.1 Cluttered Slides

This is probably the biggest killer. If your slide looks like a mini PowerPoint from college or a page straight out of a textbook, no one has the patience to read it. -it just overwhelms people. The trick is to give your slides breathing space. A few lines, a bold word, and maybe a clean graphic work much better.

7.2 No Hook at the Start

Think of your first slide as your elevator pitch. If you start with something flat like “Sharing my ideas today,” you’ve lost them already. People scrolling LinkedIn need a reason to pause. A surprising stat, a sharp statement, or even something slightly bold is way more likely to pull them in.

7.3 Ignoring Analytics

This one is sneaky. A lot of people just post, cross their fingers, and hope for likes. But LinkedIn actually gives you insights—reach, clicks, completion rates—that tell you what’s hitting and what’s getting ignored. If you don’t check those numbers, you’re basically driving blind.

7.4 Weak or Generic CTAs

A strong carousel ends with a nudge. Ending with “Learn more” feels like an afterthought. But something direct and helpful—like “Save this for your next client pitch” or “Swipe to get my free template”—actually makes people take action. Small tweak, big difference.

8. How to Create a LinkedIn Carousel in 2025: Advanced Tips

The LinkedIn algorithm keeps evolving. In 2025, here’s what matters most:

• Personal Branding Angle: Add your photo/logo on slides.
• Use AIUGC: Platforms like Hobo.Video help brands create UGC carousels quickly.
• Localization: Add Hindi, Tamil, or Bengali text for regional campaigns.
• Mobile-First Design: 79% of LinkedIn users in India access via mobile. Keep fonts large.

9. Data: Why Carousels Outperform Other Formats

Carousels aren’t just a trend—they’re proving themselves with numbers. A few fresh stats explain why so many marketers are prioritizing them:

• Twice the engagement: Compared to plain text posts, carousels get double the interaction, according to HubSpot.
• India loves them: A KPMG India Digital Study (2024) found that 92% of Indian marketers now say carousels are their go-to format on LinkedIn.
• Cheaper ads: LinkedIn carousel ads bring down the cost-per-click by about 30% compared to single-image ads (Statista).

No wonder even traditionally cautious B2B companies are now testing carousels. It’s simply too effective to ignore.

Summary: Key Takeaways

• How to post a carousel on LinkedIn → Create slides → Export PDF → Upload as Document → Write caption → Publish.
• Use tools like Canva or AI for faster design.
• Optimize first and last slides for engagement.
• Mix organic and paid reach.
• Learn from examples of Zomato, Freshworks, and Hobo.Video creators.

About Hobo.Video

Hobo.Video is India’s leading AI-powered influencer marketing and UGC company. With over 2.25 million creators, it offers end-to-end campaign management designed for brand growth. The platform combines AI and human strategy for maximum ROI.

Services include:

• Influencer marketing
• UGC content creation
• Celebrity endorsements
• Product feedback and testing
• Marketplace and seller reputation management
• Regional and niche influencer campaigns

Trusted by top brands like Himalaya, Wipro, Symphony, Baidyanath, and the Good Glamm Group.

If you’re a brand or creator looking to scale with LinkedIn carousels, influencer marketing, or UGC videos, register withHobo.Videotoday and start your growth journey.

The brands we work with don’t follow trends—they set them. If that sounds like you, let’s talk.Get in touch

Not just brand deals. Real connections. Real value.Register here.