Is WhatsApp the Next Big Influencer Marketing Channel?
WhatsApp has quietly become the most personal screen in an Indian consumer’s phone, and brands are finally noticing. When your favourite creator now sends you a WhatsApp broadcast about a…
Anooshka Pandey
Back-to-School Marketing Trends Brands Are Using in 2026
The back-to-school season has become much bigger than buying notebooks and uniforms. In 2026, brands are treating the season as a cultural moment shaped by parents, children, creators, commerce, and…
The State of Influencer Marketing in India: 2026 Report Highlights
Influencer marketing in India has stopped being an experiment and turned into a full-blown industry. Every second brand you scroll past on Instagram is now running some form of influencer…
How to Repurpose One Video Into 10 Pieces of Content
Creating fresh content every day sounds exciting until the calendar fills up and the ideas run dry. For brands, creators, and influencers, one well-made video can solve much of that…
Google Ads Updates 2026: Latest Changes, New Features, and What Advertisers Need to Know
April 2026 turned into one of the busier months for Google Ads in recent memory. Anyone running paid campaigns felt the shift almost immediately. From faster ad reviews to a…
Bilibili vs YouTube: What Marketers Need to Know in 2026
Every marketer planning a video strategy this year eventually asks one question. Should the budget go toward YouTube, or is it time to explore Bilibili too? This Bilibili vs YouTube…
Digital PR Services: What They Are, How They Work, and Why Brands Need Them in 2026
Digital PR has quietly become one of the most powerful growth levers a brand can pull in 2026. Most marketing teams still think of digital PR as a fancy word…
Why Nostalgia Marketing Is Winning on Social Media Right Now
Scroll through Instagram for five minutes and you will spot it. A Y2K denim ad, a Doordarshan-style jingle, or a Cadbury throwback reel. That is nostalgia marketing at work, and…
TikTok Alternatives Brands Are Testing in 2026
For years, TikTok shaped how short-form video worked. Its fast discovery model changed creator marketing, product launches, and online culture. However, Indian brands have a different reality. TikTok has remained…
Low Competition Product Niches Worth Marketing in 2026
Every founder eventually hits the same wall. You want to launch something new, but every category feels crowded already. Finding the right niche in 2026 actually matters more than ever,…