7 Fragrance Campaigns That Drove Massive Engagement
Walk into any beauty aisle or scroll through social media, and its chaos—products screaming for attention. Yet some perfume campaigns rise above the noise. They don’t just sell a fragrance;…
Aqsa Pathan
Brands That Gained Millions with Optimal TikTok Posting
In the rapidly evolving world of digital marketing, one thing is clear: mastering TikTok brand growth strategies can make or break your brand’s social success. If you’re a brand marketer…
How Tanishq Uses Creator Content to Build Brand Loyalty.
In India’s fast-evolving jewellery market, the Tanishq creator marketing strategy is making waves. The brand is shifting from conventional celebrity endorsements toward authentic, creator-driven storytelling. By incorporating UGC for jewellery…
The Psychology Behind Viral Instagram Content
Yes, we’re diving deep into Instagram content going viral—how it happens, why it happens, and what you can actually do about it. You’ve likely seen posts explode overnight, trending hashtags,…
10 YouTube Niches That Are Growing Fast in India
YouTube has evolved from a simple video platform into a cultural force in India. With over 491 million Indian users as of 2025, it’s wherepeople spend hoursdiscovering, learning, laughing, and…
The Real Cost of Influencer Marketing in India 2025
1. Introduction The influencer marketing cost in India has become one of the most discussed subjects among brands, creators, and marketers alike. Over the last few years, the space has…
The Business Model Behind the Creator Economy
The creator economy has changed how Indians look at work, fame, and business. From young YouTubers in Delhi to regional vloggers in Tamil Nadu, millions are turning creativity into a…
How Regional Influencers Drove a 5X ROI for an FMCG Brand.
In today’s fast-evolving FMCG sector, brands can no longer rely solely on traditional advertising to capture consumer attention. Regional influencer FMCG marketing has emerged as a game-changer, allowing brands to connect with…
How Influencers Are Changing the Face of D2C Marketing.
In the fast-shifting world of direct-to-consumer marketing, influencers have morphed from optional spokespeople into essential growth engines. Today, understanding D2C influencer marketing trends is non-negotiable for any brand aiming to…
Top 10 Fitness YouTubers Transforming India’s Health Scene.
India is witnessing a digital fitness revolution. Fitness YouTubers are no longer optional—they’re guiding millions through home workout routines, realistic weight loss tips, practical strength training exercises, and healthy lifestyle…