Breaking Down MAC’s Multi-Channel Beauty Strategy
MAC multi-channel strategy has earned its spot as one of the most reliable playbooks in beauty marketing. Indian shoppers don’t follow a straight path anymore. They bounce around. They want…
The Largest Community of Influencers in India
MAC multi-channel strategy has earned its spot as one of the most reliable playbooks in beauty marketing. Indian shoppers don’t follow a straight path anymore. They bounce around. They want…
MAC has carved out a strong identity in the global beauty space by combining artistry, inclusivity and bold product storytelling. When you break down MAC Cosmetics Marketing, you’ll notice a…
The debate around infomercial vs demonstration comes up often today because brands need formats that feel natural, show value clearly, and influence buying decisions. Many marketers still blend these two…
If you grew up watching late-night TV or browsing YouTube for honest product reviews, you probably have a vague idea of what an infomercial is. But the truth is, the…
The noise around the Ranbir Kapoor Animal hype didn’t grow—it exploded. One teaser after another pushed people into speculation mode. Posters stirred reactions, and random conversations at tea stalls carried…
1. Live-Action vs Animation: Why Animation Wins in Digital Campaigns Live-action ads have their place, but they cost more, require complex production and allow limited creative expression. Animation, on the…
Influencer marketing boosts brand awareness by connecting brands with audiences in a personal, relatable way. In a crowded digital space, where consumers are constantly bombarded with ads, influencers help create…
Animation is no longer just entertainment for children. Today, it has become a strategic tool for brands to communicate effectively, emotionally connect with audiences, and build lasting loyalty. Through animated…
Introduction Talk show hosts have evolved into cultural icons who influence trends, opinions, and entertainment worldwide. Whether it’s the humor of late-night programs or the relatability of morning shows, these…
Influencer marketing boosts brand awareness by connecting brands with audiences in a personal, relatable way. In a crowded digital space, where consumers are constantly bombarded with ads, influencers help create…