The Largest Community of Influencers in India
Pepsico India’s strategy serves as a compelling illustration of how brands can effectively harness roles together to achieve maximum impact. By integrating these two approaches, Pepsico has formulated a distinctive…
SUGAR Cosmetics, a well-known Indian beauty brand, celebrated Women’s Day 2024 with a creative campaign that used influencer marketing to boost its brand impact. By collaborating with a diverse group…
In the world of influencer marketing, creating a unique brand voice is crucial. Influencers who rely on copying or mimicking other creators may miss out on opportunities to build meaningful…
In recent years, influencer marketing has become an essential strategy for businesses looking to elevate their brand engagement and connect with their target audience. Influencer marketing campaigns have demonstrated how…
Social awareness is a powerful tool for change, and in today’s digital age, influencers play a crucial role in driving this change. One such campaign that has effectively harnessed the…
The rise of performance-driven influencer marketing is transforming the way brands approach digital advertising. This shift, from content creation to direct commerce, is revolutionizing how businesses connect with their audience.…
In India, the digital music and entertainment space is fiercely competitive. Gaana’s HotShots, a short-video platform under the popular music streaming app Gaana, has innovatively embraced user-generated content (UGC) and…
In the challenging times of lockdown, Tata Capital took a unique approach to connecting with people, leveraging the power of influencers to build brand trust. As many struggled with uncertainty,…
The COVID-19 pandemic brought about significant changes in fashion, with trendy face coverings emerging as essential fashion-forward accessories. Payal Singhal, a celebrated designer in India, was quick to recognize this…
In today’s digital age, building brand loyalty has become essential for businesses looking to achieve sustainable growth. Brand loyalty and Mamaearth’s Influencer Network have seamlessly combined to build an impressive…