Meta Report Insights: Micro-Influencers Drive 40% off Festive Purchases
The festive season is one of the most awaited times of the year, especially in India. People look forward to this period for the joy, celebration, and excitement it brings.…
Pritha Ash
How Influencer Marketing Shapes Festive Season Purchases in India
Influencer Marketing, Festive Season Purchases in India. These words signify an evolving consumer trend that’s becoming essential to how Indians celebrate and shop. Festivals in India are a time for…
Case Study: Goibibo’s 15th Anniversary Bash with Humor, Influencers, and Flash Sales
Goibibo, one of India’s leading online travel companies, celebrated a monumental milestone in its journey—its 15th anniversary. With humor, influencers, and enticing flash sales, the brand’s celebration stood out as…
Boosting Consumer Engagement: How Festive Influencer Campaigns Amplify Brand Impact
The festive season presents a golden opportunity for brands to connect with their audience and amplify their reach. During this time, consumer engagement is at its peak, making it the…
Reaching Gen Z: How Myntra FWD’s Influencer-Led Campaign Captivated Young Shoppers
In today’s fast-paced digital world, brands need innovative ways to capture the attention of younger consumers, especially Gen Z. Myntra, one of India’s leading e-commerce platforms, took a bold step…
Standing Out in a Crowded Influencer Space: Top Strategies for Brands to Shine
In today’s world, where businesses are competing for attention across various social media platforms, standing out in a crowded influencer space can be a daunting task. Brands need to find…
Inside Badshah Masala’s Colorful Navratri Campaign: How Recipes & Influencers Celebrated the Festive Spirit
Badshah Masala has once again captured the festive spirit of Navratri with a campaign that blends flavorful recipes and influencer marketing. This year, the brand cleverly used the power of…
Acting Naturally: Why Authenticity is Key in Influencer Marketing Success
In the world of influencer marketing, authenticity is not only more than a trend but also central to achieving success. As consumers become more aware of inauthentic content, they increasingly…
The Future of Influencer Marketing: Key Shifts and Predictions for Brands
Influencer marketing is evolving rapidly, opening up new avenues for brands to connect with their audiences more authentically. As we move forward, the dynamics of influencer partnerships, social media platforms,…
The Beauty Co’s #Untyped Campaign: Reaching Millions with Strategic Influencer Collaborations
The #Untyped Campaign by The Beauty Co. has made a remarkable impact by challenging traditional beauty standards and reshaping the way consumers think about self-image. This campaign emphasizes individuality, authenticity,…