The Largest Community of Influencers in India
Introduction Navigating India’s beauty market is no small feat. Established giants dominate airwaves, Instagram feeds, and TikTok trends, leaving small beauty startups feeling dwarfed. Yet, a smart, strategic approach can…
Introduction Social media has completely reshaped marketing strategies in India. Economics of influencers: Lower Costs, Higher Returns is now a tangible reality for brands looking to stretch every marketing rupee.…
Introduction Marketing costs are soaring, and brands can’t rely on flashy ads alone anymore. UGC Creators Help Brands Cut CAC by 40% because they craft authentic content that earns trust,…
Introduction In today’s fiercely competitive digital world, polished ads alone no longer cut it. UGC in the Marketing Funnel has proven itself as a powerhouse, boosting trust, engagement, and conversions.…
Introduction In India’s fast-paced digital market, brands cannot afford to rely on traditional ads alone. Brands like Himalaya & Wipro grew with influencers by leveraging strategic campaigns executed on Hobo.Video,…
Introduction Influencer marketing isn’t a passing trend anymore it’s the backbone of how modern brands cut through the noise online. And in India, where digital content consumption feels endless, creators…
Introduction In a digital era buzzing with endless advertising noise, Millennials Trust Influencer Opinions Over Traditional Ads more than any billboard or TV commercial. Brands trying to capture this audience…
Introduction: The Rise of Kilo Health’s Influence The healthtech wave isn’t a quiet ripple anymore—it’s a tidal shift. Among the names riding it high, Kilo Health stands out, and not…
Introduction In the whirlwind of India’s social media boom, brands are scrambling to turn followers into loyal customers. Influencer Funnels: TOFU, MOFU & BOFU Strategies Explained breaks down exactly how…
Introduction Influencer marketing in India has gone far beyond celebrity shoutouts on Instagram or big-budget YouTube plugs. What truly works today is trust—and that’s where micro-influencers, nano-influencers, and creators within…